GPWA Times Magazine - Issue 13 - June 2010

other leading software providers in the industry. The decision to move to Rival was a simple one. Based on our reputa- tionwithin the Rival community and the future we saw to really exploit that mar- ket, we figured having a completely Ri- val based program with multiple brands wouldallowus to competebetterwith the biggestRTG andVegasTech affiliatepro- grams.Within theU.S.market especially, players are stillwaiting for aprime casino group offering another strong option be- sides theRTGandVegasTechgroups that havebeen in themarket for years. Whatarethreethingseveryaffiliateneeds toknowaboutAffiliateWIDE? We are in this for years to come, and go- ingaboutbusinessinonlythemostethical manner is theway toensure this future. Affiliates areALWAYSpaid on the first of eachmonth. You will earn with AffiliateWIDE – whether youwant toornot! Whatdoyouthinkthethreegreatestchal- lenges facing the industryare right now? And what would you do to solve them? Obviously, across the industry, the long 1. 2. 3. arms of various governments are always complicatingmattersandthishasaHUGE range of effects, the least of which is the ability for players to even have a chance at getting their deposits through. On the other side, we are not helped by some of thenearsightedand inexperiencedopera- tors who have compromised the reputa- tions of some top-notchprograms. In termsofsolving theseproblems, I think we just need to give a good shake to some of these heavily lobbied politicians who prefer to cater to moneyed special inter- ests rather than listen to the voices of the people theyare representing. I also propose a “decency and compe- tency” test to be administered to anyone wanting to become an operator so that we can weed out all the dopes who have managed to get gaming licenses. Maybe GPWAwants topartake in this! What stepsdoyou take to stop the spam- ming? Spamming isnot completely eradi- cablebut thedeactivationofaccountsdef- initelyhelps.A simple “Stop spammingor else” e-mail usually does the trick, and if not – see ya! Oneway tokeepaffiliateshappy is topay them on time.What steps has your pro- gram taken toensure that they’ll bepaid on time?Andwhendoyour paymentsgo out? All payments are processed on the first of eachmonth andwithin a fewdays of that, all affiliates have usually received their commission (obviously wire trans- fers takea fewdays toarrive). You can re- fer to the “Affiliate Payments” section of GPWAandother forums toverify this. When theclockhits00:00on the first,we are already starting to process payments; hence the8a.m. confirmationof funds re- ceivedbyaffiliates. How long do you give yourself for re- sponding to e-mail? And what e-mail management tips can you offer? Now witheveryonegettingmailon theirmobile phones, rapide-mail conversationsareal- ways taking place. If I am not sleeping, I usually answerwithina fewminutes–al- though I do findmyself onmyBlackberry in my dreams, which is very creepy. In terms of e-mailmanagement –ANSWER them! To affiliates specifically: we know you get tons of e-mail a day, but please, 63 AffiliateManager Interview Series