GPWA Times Magazine - Issue 14 - October 2010

GPWA Seal of Approval Program now 1,354 Strong The GPWA Seal of Approval Program now totals 1,354 recipent sites across 52 countries. Since our April 2010 issue the list has grown by 193 sites, shown at right. “Reputable webmasters deserve to stand out above others, and the seal provides an important method of accomplishing that,” said GPWA Program Manager Steven Corfman. “The continued growth in the seal program underscores the importance of conveying trust in an increasingly competitive marketplace.” The criteria investigated prior to award of the seal include that the portal is managed independently of the brands it promotes; that it respects and upholds copyright standards; and that it does not send spam e-mail, promote or display pornography, or use malicious search-engine-optimization techniques. The seal technology detects the default browser language of each portal visitor, returning both the award and verification page in the visitor’s chosen language. The service also verifies the approval status of the portal, ensuring its display only on approved sites. 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Respects and upholds copyright standards. Does not send spam e-mail. Does not use malicious search engine optimization techniques such as posting spam-like comments in forums and interactive blogs. Does not promote or display pornography. Provides consumers with information extending beyond banner advertisements and links. Acts professionally and respectfully in its business activities. • • • • • • • To apply for the Seal of Approval, visit gpwa.org or e-mail your list of sites to fairness@gpwa.org . GPWA SEAL OF APPROVAL PROGRAM 70 GPWA Seal Program

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