GPWA Times Magazine - Issue 15 - January 2011

What sector of the online gambling industry accounts for the largest portion of your revenue? Full- time Part- time Total Operates just one online gambling affiliate site 7.9% 22.4% 14.9% Operatesmore thanfive online gambling affiliate sites 66.3% 28.2% 47.7% Less than three years experience in the online gambling industry 26.1% 50.0% 37.8% More than five years experience in the online gambling industry 53.4% 28.6% 41.3% Has sole ownership stake in online gambling affiliate business 65.9% 78.8% 72.3% Works for a site that employs less than the equivalent of one full time employee 50.8% 93.3% 71.3% Works for a site that employs the equivalent of three or more full time employees 26.4% 0% 13.5% A s mentioned in our introduction, we found some interesting differences between survey respondents who say they are full-time affiliates and those who consider themselves part-time affiliates. Full-time affiliates operate more sites, work on sites that have more employees, and work longer hours. But the “full-time” and “part-time” labels defy traditional definitions for some affiliates. Thirty-one percent of “full-time” affiliates spend less than 30 hours a week, while nearly 10 percent of the “part-time” affiliates spend more than 40 hours a week slaving away on their sites. Full- time Part- time Total I’ve never attended an online gambling conference 43.6% 58.4% 51.0% I’ve attended conferences in the past,but didnot attendone this year 23.1% 11.7% 17.4% One conference 15.4% 19.5% 17.4% Two conferences 11.5% 7.8% 9.7% Three ormore conferences 6.4% 2.6% 4.5% How many online gambling conferences did you attend last year? N early two-thirds of the affiliates who responded to our survey op- erate sites in more than one gambling sector. Most of our affiliates promote casinos (72.2 percent) and poker rooms (66.5 percent). Nearly half promote sportsbooks (45.5 percent), while 29.0 percent promote bingo. 38 GPWA Member Survey