GPWA Times Magazine - Issue 15 - January 2011

than 10 years. When players see our games they want to play them. So I’d have to say that attracting new players, in a market- place with so many others to choose from, is probably the biggest challenge. Fortu- nately that’s one thing that affiliates are very good at. How can affiliates help in retaining play- ers? It’s always good when affiliates keep all the info about sites they promote up- to-date. Some have great communities that also allow you as an operator to listen to what your players have to say, which is priceless. Players seem to know when a progressive jackpot is about to be hit, and when they think the very next spin could produce a $100k jackpot win- ner we really get busy. Letting players know when a jackpot is hot might be a good way to generate repeat visits. What distinguishes Slotland Affiliates fromother affiliate programs? We’ve been around for a long time and we have play- ers and affiliates that have been with us for more than 10 years. We also pay our affiliates in a very transparent way. Our unique Gross Revenue Share commission plan is based on players’ deposits only and nothing is ever deducted, no negative car- ryover, but affiliates that prefer the classic Net Revenue Share have that option. If you wish you had known one thing about the industry before you entered it, what would it be? That my inbox is never going to be empty again (but that’s better than its being empty all the time). And how much people in the industry party. I would have joined much earlier! What’s your best party story? TwoHallow- eens back my former colleague Hilary had a great party. I partied so hard that I ended up in intensive care for three days. Ask me this question again after I’ve been to LAC in January. I certainly intend to come home from London with a story or two! What advice do you have for someone just starting in the industry? Get organized. Make lists. Prioritize. Just do the work. Oh yes, and have fun – we’re in the busi- ness of making fun! What is the last book you read? Did you enjoy it? The last book I “read” is my Japa- nese study book, Youkoso . That’s my night reading and I do enjoy it until I pass out. What is your favorite movie? I don’t have an all-time favorite but Kunsten å tenke negativt (The Art of Negative Thinking) by Bård Breien is one of the latest ones. It’s a nice dose of sarcastic dark humor, which is so close to my heart. If you had a theme song,what would it be? Probably “I Will Survive.” Because I will! If you could have dinner with three other people, living or dead,who would they be? Steve Jobs, because I’m Apple obsessed. The Dutch Queen, Beatrix – there must be a secret why everyone loves her and I would like to discover it. At least one top quantum physicist. I re- ally want to learn what happens to the electrons when they keep disappearing from our universe! What are three things that no one knows about you? I have a pair of wooden clogs and I do wear them sometimes. I’m part Hungarian. I’m a heavy iced-coffee addict. 1. 2. 3. 1. 2. 3. Affiliate Manager Interview Series