GPWA Times Magazine - Issue 15 - January 2011

If Jetbull Affiliate discovers someone is spamming to promote the program, what steps will be taken to stop the spamming? We operate with zero tolerance for spam- ming or any other activity that we don’t al- low. Noncompliance leads to termination of the partnership. Affiliate marketing is a partnership based on trust and we rely on our partners to promote us to a certain standard. Similarly, our partners must rely on us to provide a service of a certain standard. If we were to allow some part- ners to spam, then we will very quickly be dropped by many serious partners who do not condone such behavior. What steps has your program taken to ensure that they’ll be paid on time? I believe this is one of the most important things for any partnership. All partners want to be paid on time and no one ben- efits from delays in payments. That is why we are working closely with each partner to make sure all commissions are correct and their payment details up to date. We always process our commissions by calen- dar months and send out payments on the 10th of the month. How long do you give yourself for re- sponding to e-mail? Andwhat e-mail man- agement tips can you offer? On average it takes me less than six hours to answer any partner’s e-mail. I am working hard on prioritizing the most important matters to be resolved first and then move down the list for issues that perhaps can wait. How do youmanage your“to-do”lists? Do you use any special software to help you out? I am using very simple software for that. It is called uTodo. You can easily set up your to-do list and get different priori- ties for each task. It also allows me to save all my ideas and plans for the following days and weeks. I’m sure there are many more sophisticated tools than this one, but I’m used to working with uTodo and really like it. It helps me save a lot of my time and makes my daily work much more effective. What’s more difficult — attracting play- ers or retaining them? I believe that in the current situation it is much harder to retain new players than to attract them. If you look at the competing Web sites, you will see that there is a regular “bonus war” between them. In order to attract new players, they are willing to offer al- most any bonus in all kinds of products. The problem comes when those players reach the bonus requirements, which is when most of them lose the reason to play with the company. That is why good retention is simply crucial for any com- pany in this industry. Do you gamble yourself?Were you an on- line player before getting into the indus- try? I always enjoyed betting on sports and playing casino games, even before I started in the industry. Sadly I am so busy these days that I have very little time left over to gamble, but when a new game from NetEnt comes up, I am one of the first people to check what the game has to offer. It is always good to know the games because many affiliate partners are asking you for advice on what games they should be promoting on their sites, etc. I say if you want to know your prod- ucts, you have to test them. What is the one thing you wish you had known about the industry before you en- tered it? I wish I would have known how much commitment it takes. Players play 24/7 and you have to be available 24/7 to deal with any issue that may come up. So sometimes you have to work very long hours – but the results are worth it. You are a native of the Czech Republic. If someone was visiting there,what’s the one place they’d have to see before leaving? There are many nice places in the Czech Republic, not only in Prague. I am from Pilsen, which is located around 100 km southwest of Prague. It’s also a great city with rich history, so I would recommend checking it out and tasting the original Pil- sner beer in the world-famous brewery. If anyone will be planning a trip to the Czech Republic, just drop me an e-mail (martin. and I will give you ad- vice on which places are best to visit. What’s your favorite traditional Czech dish? I have many favorite Czech dishes but the one I will never stop loving is roasted pork with dumplings and sauer- kraut. A real Czech classic! You’ve recently moved back to the Czech Republic after living inMalta.Why did you move, and do you miss anything about Malta? One of the reasons I left Malta is that I missed the real nature in the Czech Republic. Malta is a nice island with more than 320 sunny days per year. You can en- joy diving and fishing during the long sea- son, but after a couple of years there you realize that it is not only about the weath- er. I started missing the forests, hills, riv- ers, even the snow. A little Google sleuthing reveals you are a badminton player. How did you get into the game, and what do you like about it? I started playing when I was 15 years old but after two years I had to decide be- tween handball, table tennis and badmin- ton. I chose handball, which I have played for more than 10 years. When I came to Malta, I picked up badminton again. I was very lucky because I could train with a former Bulgarian champion, who lives in Malta and is still playing actively. What I really like about badminton is that it’s a fast-paced and highly unpredictable game requiring quick reflexes and some degree of fitness. It is also a game of strategy. Without the right strategy you can lose against anyone. If you could change one thing about the online gaming industry,what would it be? I would create an international gaming commission responsible for the gaming regulations in all countries. This would mean one rule for all. If you could have dinner with three other people, living or dead,who would they be? Leonardo da Vinci – he was really ahead of his time, maybe the most multi-tal- ented man who ever lived. John Lennon – he was an amazing musi- cian who inspired a lot of people. Tom Hanks – one of the best actors of this generation. I would have a lot of questions for him. 1. 2. 3. 59 Affiliate Manager Interview Series