GPWA Times Magazine - Issue 16 - May 2011

Casino Creed seems to be part of a new breed of online casinos fo- cusing on live games.Why did you create CBN Gaming, which created the technology that powers Casino Creed’s live games? And what are the qualities of live gaming that are helping it grow so quickly in the online gaming space? Using CBN Gaming’s technology, Casino Creed streams live games from the floors of multiple licensed bricks and mortar casinos simultane- ously. This just seemed like a pro- gressive “what’s next” approach to live games. In a genuine indus- try first, Casino Creed’s players will be able to choose from a selection of live games from real casi- nos. Creed’s multiplay feature means that players can play any tables on the Creed network at the same time. While that really brings a “wow” factor to the Casino Creed experience, I think the integrity of CBN’s product is the real sto- ry here. The original iGaming pioneers set out to create a casino experience online and I think CBN Gaming brings that process full circle by offering a traditional land-based casino experience over the Internet. How long did it take you to develop the software for Casino Creed? What were the key stumbling blocks? To really pol- ish the live gaming and white-la- bel platform has taken almost two years. However, as the first iGam- ing developer to utilize world-class investment banking technology to build our live games platform, I think we will see significant long- term benefits in terms of scalabil- ity and robustness. We really are ready for anything the market can throw at us. What is the connection between Casino Creed and the Regent Casino in Bucharest? How did you begin working together? CBN Gaming has had a long-term rela- tionship with the Regent Casino. We built a bespoke live gaming platform for the casino itself and we now syndicate those feeds across third-party operators. We introduced new revenue chan- nels for the casino and married that with a premium offering for online operators. Casino Creed is the first such B2C to carry Regent’s live feeds, but CBN will continue to manage and market the Regent’s feeds for widespread syndication purposes. You’re a serious veteran of the industry. You’ve worked for ex- pekt, Bodog Europe, the Fortune Lounge Group and Interwetten, among others. How is the Casino Creed experience different for you – both from a personal stand- point and from the viewpoint of what aplayers andaffiliatesmight see? The product mix is unique and the live-games offering is an absolutely compelling glimpse of where the industry is going next. That means a better experience for players and a stronger story for affiliates. I get excited about which casino we will broadcast from next and I think players and affiliates will share that sense of anticipation. What distinguishes Casino Creed from other online casinos that of- fer live games? Simple – we only broadcast games from licensed land-based casinos. You elected to use Microgaming to provide the RNG casino enter- tainment.What did Microgaming offer that you didn’t find in other partners? Quite simply, we wanted an industry-leading RNG suite to sit alongside our world-class live gaming product. Microgaming has the platform and the pedigree we were after and an excellent team behind the technology. Branded games, progressive jack- pots and an ever-expanding portfo- lio means best of breed for Casino Creed and more choice for our players. The response from players and affiliates alike has been unani- mously positive, which tells us we got the mix right. What distinguishes Casino Creed Affiliates from other affiliate pro- grams? We believe that Casino Creed is the future of online ca- sino gaming and our affiliate pro- gram reflects this. We offer excel- lent benefits, a premium service and marketing USPs for our affili- ate partners including an indus- try-pioneering live games tourna- ment feature. Up to 50 percent commission, no negative carryover and timely payments are just the start. Any affiliate who directs £50,000 revenue to Casino Creed also enjoys an option on a free white- label online casino, courtesy of Casino Creed. Casino Creed takes the premium live experience one step further, inviting top performers to visit our land-based partners around the world to sample the action from the actual gaming floor of a land-based casino. You don’t offer any poker, bingo or sports betting. Is it more dif- ficult to attract players without the other offerings? Or do you find it easier attracting players with the stand-alone casino? Casino Creed is a purist casino experience – while CBN’s white- label platform does have full product capabilities, we felt that Casino Creed should showcase the best of RNG and our unique live casino experience. NICOLAS FLEIDERMAN Casino Creed “Our product mix is unique and the live- games offering is an absolutely compelling glimpse of where the industry is going next. That means a better experience for players and a stronger story for affiliates.” 60 Affiliate Manager Interview Series