GPWA Times Magazine - Issue 16 - May 2011

One thing everyone in the online gaming industry has in common is that their e-mail inboxes are always full. How long do you give yourself to respond to e-mail? And what e-mail management tips can you offer? At Casino Creed our team endeavor to respond to all e-mail and inquiries as quickly as possible. We aim to provide a prompt and satisfactory response, and offer IM support for immediate or further assistance. Personally, I’m attached to the BlackBerry so no e-mail sits around for very long! One way to keep affiliates happy is to pay them on time.What steps has your program taken to ensure that they’ll bepaidon time?Andwhendo your payments go out? We can meet any affiliate’s payment requirements and expectations by paying month- ly through one of four channels: bank transfer, postal cheque, into a CasinoCreed.com account or via Moneybookers the first week of the month, with no negative carryover! You’ve been in the iGaming indus- try since 2004. How has the indus- try changed (besides the UIGEA) from the time you started to now? What are the biggest changes? And where do you see the industry headed in the next couple of years? The industry is certainly more competitive and that has in turn driven innovation – a key reason for my own involvement in founding CBN Gaming, incidentally. Elsewhere, strong growth in the present environment is a great indicator of things to come. That said, pending legislation in the U.S. in particular is both an opportunity and a threat, but I believe global growth will nonetheless prove to be sustainable. As more land-based brands enter the online space I do see massive potential for CBN Gaming’s business model. What advice do you have for someone just starting in the industry? If you’re go- ing it alone, then buckle up, expect any- thing and prepare for everything! How does a person who went to univer- sity in Argentina end up getting his MBA from Bar Ilan University in Israel? Dual citizenship, a love for both countries and an open mind! How does life in Argentina compare to life in Israel? It doesn’t! Two great places but very different lifestyles – I miss Boca Juniors, maté and “Alfajores.” People in the online gambling industry have been known to party. What’s your best party story? Bamboo, in Bucharest, played host to the official launch of Casino Creed recently. That story is staying in Bucharest!! You can, however, take a glimpse at gpwa.org/192. Thanks to those affiliates that made it a great party – the first of many! What’s the best movie food? A cold Cisk beer – remindsme of good times in Malta. What is the last book you read? Did you enjoy it? Bringing Down the House . Great story, a good read and right up my street. What is your favorite movie? This may sound a little cliché but it would have to be Ocean’s Eleven . It was the original and the best out of the Ocean’s series and it just blew me away. The Bellagio is one of my favorite casino venues, and the film captured its grandeur beautifully. It was a truly gripping movie with a great cast, and it really toyed with my love for the whole casino ex- perience. I remember sitting back watching it and thinking this is defi- nitely the business I want to be in! If youhada theme song,whatwould it be? David Gray – “Breathe” – his talent is incredible. If you could change one thing about the online gaming industry, what would it be? The general mispercep- tion that it is not highly regulated. If you could have dinner with three other people, living or dead, who would they be? Steve Wynn, Calvin Ayre and Donald Trump – fireworks! What are three things that no one knows about you? I was a competitive triathlete, I hate tomatoes and I only eat Kosher food. “CBN Gaming has had a long-term relationship with the Regent Casino. We built a bespoke live gaming platform for the casino itself and we now syndicate those feeds across third-party operators.” 61 Affiliate Manager Interview Series