GPWA Times Magazine - Issue 26 - October 2013

How much time do you devote to SEO and/or social networking in order to drive more traffic to your sites? Aside from on-page SEO (mostly through Word- Press plugins), I don’t do much anymore, instead relying on the legacy of histori- cal link-building activities. I use a great tool called to promote my posts on Twitter, Facebook and G+, and am seeing a growing amount of traction from that automated promotion. What’s the most difficult thing about running your site? Keeping up with the content, and trying to find an optimal pro- motion strategy around it. What’s the best thing about running your site? We’ve built a large and pas- sionate community of horse racing fans. Comments are 95 percent positive, and we have a “no pitch/no bitch” policy which keeps the trolls out. Based solely on the name you chose to give “The Punting Confessional,” is it fair to say you’re Catholic? If so, what are your impressions of the new Pope? And prior to his selection, did you place a wager on who the new Pope would be? No, not at all. Tony, the author, is Irish, but I wouldn’t know if he’s Catholic or not. Ours is a racing site, and is open to all de- nominations if they enjoy a bet on racing! If someone were visiting you, what’s the one place you’d definitely take them to see? Goodwood racetrack during Glorious Goodwood. It’s one of the most beautiful in the world, with a very relaxed atmosphere and some high-class racing to boot. When you need to get as far away from work as possible, where do you go? I’m never far away, but I like to head to the French countryside (where I am now) to remind myself that green stuff (trees, fields) is important, too. What’s your favorite vacation spot? The USA. I love the variety, food, hospitality, ease of communication. What’s your all-time favorite movie? Slumdog Millionaire . Ultimate rags-to- riches story, and some fantastic color/ scenery/culture as well. If you could invite any five people, living or dead, to dinner, who would they be? Daley Thompson (superman, top bloke), Lance Armstrong (to ask him why), Am- arillo Slim (storyteller extraordinaire), Margaret Thatcher (the epitome of strong leadership) and my dad (an inspiration with whom I’d like to share such an event). If you were one of the last two people on the planet, who would you want the other person to be? My missus! What are three things that nobody knows about you? I fell out of a second- story window when I was three; I was a proficient fencer in my teens; my dream is to have a Cheltenham Festival winner. Matt with his father and son. 59 GPWA Affiliate Interview Series