GPWA Times Magazine - Issue30 - October 2014

Skype less, ski more – and skip the brands you don’t trust When did you launch your sites? Winter 2013. How did you become involved in the in- dustry? I was first introduced after deliv- ering content marketing and link building services to gambling affiliates. The work was challenging and I enjoyed learning about video slots, mobile platforms and live dealers. How long did it take for you to start earning money? An AdWords campaign in the second month generated income. It felt very satisfying to acquire the first few depositors. Your World Mobile Casino site is focused, quite obviously, on mobile casinos. How much has this sector grown in the last three years, in your opinion? Outside of the major operators, finding a mobile casi- no three years ago was rather tough. Now there are so many choices. We’re getting to the stage where casinos without a mobile platform are starting to get left behind. From what I’ve heard, mobile accounts for approximately 20 percent of the mar- ket. That’s much too large to ignore. Tell us a little about Prime Scripting, your marketing/copywriting agency. How does the income it generates for you compare to the income earned from your two gaming sites? Prime Scripting spans content marketing, link building, SEO and social media. Prime is the clear provider for my business partner, Chris- tian, and me. But the gaming sites are fantastic because they teach us about the challenges faced by our clients. And that’s invaluable because we do a lot of work in the gambling industry. In addition to World Mobile Casino, you also have a bingo site (Bingo Takedown). Any particular reason these are the first two gaming verticals your sites are fo- cused on? Any plans to expand to poker and/or sportsbooks in the future? We had considerable experience producing and publishing content for bingo and ca- sino sites, so it was logical to start with those two. World Mobile Casino shares sports content, but not to the extent of dedicated sportsbooks. I wouldn’t rule anything out — but certainly not in the near future. I would need to work full- time if I had a sportsbook site. I’m ob- sessed with football and would want to immerse myself in the work! Are you a one-person shop or are you part of a larger organization? A few di- rectors oversee our content marketing agency, but just a couple of us run our gaming sites. Describe your work environment. Do you work from home or in an office? How of- ten do you get to see and interact with other people in the industry? We’re situ- ated in a small office, but personally I started out working from home. Honest- ly, I rarely get to see any fellow affiliates in person, but I’d like to. The last time was at LAC 2013. I’ll have to make time to go in 2015. What traits do you look for in an affiliate manager? How about in an affiliate pro- gram? I appreciate a nice balance in the frequency of communications. It can be distracting when you constantly receive Skype alerts or e-mail. First and foremost, I have to like the brands they represent. I need to feel that they are highly market- able. Above all else, though, I like to know I can trust them. What’s your preferred method of com- munication with affiliate managers? Do you like to talk on the phone, by e-mail or via Skype? I prefer e-mail. Then we can arrange any further discussions as re- quired. I already receive plenty of Skype messages from my Prime clients. Too many distractions can compromise the quality of your work. What prompted you to join the GPWA? How has it helped you? The GPWA was the first gambling forum I registered with. And while I haven’t posted that often, I’ve done a lot of reading and the information has been invaluable. The GPWA has been a fantastic learning resource. What do you like about the industry? That it never stands still. There’s always a new innovation, merger, marketing campaign or rebrand to stir your excite- ment. Also, I really admire the proactive approach of successful affiliates. If you could change one thing about the industry, what would it be? Maybe I’m being a little unkind here, but I’m bored with the sites that remain the same for five years. I’d like to see greater activity among those sites. I can understand how a couple of lean years might slow things down, but five years is too long. What do your family and friends think of your work as an affiliate? I have quite a liberal group of family and friends. They were envious that I had such a worth- while challenge in my life. Do you gamble online? If so, what do you play? I have reviewed a lot of slots, so plenty of those. I don’t really play table games because I prefer to go to an actual casino with friends for the evening to play roulette or blackjack. Football is what I gamble on consistently. I even managed GPWA AFFILIATE INTERVIEW SERIES MIKE MMMikeP GPWA Affiliate Interview Series