GPWA Times Magazine - Issue30 - October 2014

to come out of the World Cup £80 up! Most weekends I will have a modest ac- cumulator on. How long do you give yourself for an- swering e-mail? What e-mail tips can you offer? I’m very quick at respond- ing to e-mail for my agency clients. They never have to wait longer than a couple of hours. But I have to admit that I’m slower with affiliate e-mail. For tips, I rec- ommend turning off the volume alert for e-mail. The sound draws your attention away from the task at hand. Check e-mail at regular intervals instead. How do you manage your “to-do” lists? Do you use any special software to help you out? I have various long-term to-do lists as well as an extensive spreadsheet for tracking client orders. For my daily tasks, though, I always write these down in my notebook. That way I don’t forget about anything important. How much time do you devote to SEO and/or social networking in order to drivemore traffic to your sites? Social me- dia is fast becoming a quagmire for many affiliates. Some have invested hundreds in Facebook advertising only to have their ac- counts blocked and their pages removed. I think you need thousands of followers/ likes to elicit an impact with social media. With regard to SEO, I try to spend a full day each week building links – they aren’t going to build themselves. I really enjoy the challenge of link building. You are very active on Facebook with your sites. Have you been successful in leveraging your "likes" into depositing players? We can generate a high level of interest by sharing “engaging posts” that are not related to gambling. And this is the best way to succeed because you de- velop loyalty with your audience. They won’t be receptive to great deals if they are faced with them every single day. What are your current thoughts regard- ing the use of Facebook ad campaigns? They are potentially a huge waste of mon- ey. Facebook can approve your ads only to reject them later. It’s as if your fate is de- termined by the attitude of whichever staff member is working that day. And contact- ing them is a nightmare. Facebook ads are highly risky, but unfortunately you need campaigns if you want likes for your page. What’s the most difficult thing about running your sites? Being patient. We all want to be successful, but waiting for suc- cess to arrive can be challenging. What’s the best thing about running your sites? Having the freedom to pursue my own strategy. What do you do to stay in shape – both physically and mentally? I exercise at least four times a week and I eat relatively well. Mentally, I write fiction and spend time with friends on a weekly basis. It’s too easy to get wrapped up in your work. If someone were visiting you, what’s the one place you’d definitely take them to see? Back home in Ireland, I always take visitors to see the Giant’s Causeway. I once took a client after a meeting and we took amusing photos. Those were the days long before “selfies” ever existed. Now I avoid photographs! When you need to get as far away from work as possible, where do you go? I can always jump on a plane home to Bel- fast for the weekend. During the week, though, I go for a run in the country park near to where I live. What’s your favorite vacation spot? Anywhere with mountains, snow and ski slopes. That’s because I love to ski! What’s your all-time favorite movie? The Prestige – it’s a 2006 film from Christopher Nolan, director of The Dark Knight Trilogy . I loved reading The Adventures of Sherlock Holmes , The Picture of Dorian Gray and The Strange Case of Dr. Jekyll and Mr. Hyde . The Prestige conveys London prior to entering the 20th century, and the sense of mys- tery is remarkably similar to the books I referenced. If you could invite any five people, living or dead, to dinner, who would they be? Toughest question yet… Oscar Wilde – every table needs a guest who is renowned for his or her wit. Stephen Fry – I love listening to his expla- nations on QI . David Lynch – a bizarre director who shares fascinating insights. Jennifer Lawrence – tremendous actress and all-round wild card. Eric Cantona – I’m a lifelong Manchester United fan and Cantona would surely be a great guest. What are three things that nobody knows about you? I qualified as a ski instructor in Canada; I play guitar; and I used to be a DJ. AGE: 29 HOMETOWN: Belfast LIVING IN: Glasgow FAVORITE FOOD: Chinese MUST READ BOOK: Anything from the Game of Thrones series SITES: 57 GPWA Affiliate Interview Series