GPWA Times Magazine - Issue 31 - February 2015

with your visitors. Sooner or later they will make a deposit if the offer comes at the right time. Are you a one-person shop or are you part of a larger organization? I man- aged my sites on my own until recently. A couple of months ago the workload be- came too heavy, and I now have a free- lance copywriter who writes some of my content. She is really talented and am- bitious and I am glad I found her! I still write all the “daily posts” myself and aim to continue with it. Since I have expanded I have also taken in some other help. For instance, my brother is a big asset when it comes to server issues and technical as- pects. My sister-in-law, who is employed at my brother’s company, has started to do some design work for me, which is another great help. I realize that I can’t handle everything on my own anymore with my company continuing to expand. Describe your work environment. Do you work from home or in an office? How of- ten do you get to see and interact with other people in the industry? I work from home, and I’m always working. This year I set up an office and lately I’ve also tried to establish some normal work hours. Previously I sat in my armchair and worked from early morning to late night, which wasn’t sustainable. I inter- act with other people in the industry on a daily basis through Skype. In real life I’ve had the time to meet just a couple of af- filiate managers. I’ve never attended any conferences but hopefully I will be able to do this in the future. You posted recently that SEO is your preferred traffic-building method. Have any other methods/strategies produced positive results for you? Frankly I’ve mainly focused on on-page SEO. The fo- cus has always been on my content and I find it important to give the visitors what they want, which hopefully is good, in- teresting, updated and unique content. Besides that my preferred traffic-building method is off-page SEO, with all that im- plies. I think the combination of these two factors is a must to keep your positions in Google these days. The social network- ing is there but it’s nothing I have put too much time or effort into. How many of your sites are mobile re- sponsive, and how important is a site’s mobile responsiveness in attracting players? Only a few of my sites are mo- bile responsive even though all of them work just fine on different platforms. I think what is most important is that the site is user friendly regardless of the plat- form. I find some of the mobile responsive sites too simple, which I don’t really like. How many languages do you speak? And how many different languages are represented in your sites? I only speak Swedish and English. These are also the languages used on the sites I run. I tried to run a German site at one point but I just couldn’t manage it! What traits do you look for in an affili- ate manager? How about in an affiliate program? The most important thing for me is that the affiliate manager is avail- able and is not too pushy. Another thing that I appreciate is when I get information about current or upcoming campaigns. Too many affiliate managers are just in- terested in getting a higher position on your sites. I would say that you get high positions automatically if you have a strong brand, pay out good rev share and provide affiliates with loads of campaign info. The same goes for the whole affiliate program. I prefer the programs that run most campaigns for their players. If the af- filiate doesn’t get any information about a campaign or a promotion, it’s hard to promote. My favorite affiliate manager is Bruno Berlafa at Thrills. He has all the traits a good manager should have. He is humble, always available and always looking to maximize your potential along with that of your sites. What’s your preferred method of com- munication with affiliate managers? Do you like to talk on the phone, by e-mail or via Skype? I prefer Skype; I find it easi- est that way. AGE 30 HOMETOWN Varberg, Sweden LIVING IN Varberg FAVORITE FOOD A good steak, potato wedges and a nice sauce MUST READ BOOK The Art of Happiness, by the Dalai Lama SITES oddsfantasten.com freespinsonlinecasino.com allascasino.se mobiltcasino.nu free-spins.se kasinobonus.me casinosverige.me svenskacasinon.me freebonus.se sveafreespins.se . . . among others. In total I run 20 different affiliate sites. 27 GPWA Affiliate Interview Series