GPWA Times Magazine - Issue 31 - February 2015

What prompted you to join the GPWA? How has it helped you? It was actually an affiliate manager who recommended that I join the GPWA. At that time I had some problems with a guy copying my content so the affiliate manager told me about the GPWA and the help that you can get through the forum. So I joined and was impressed by all the good informa- tion that was available there. I also like the GPWA seal, which I have on some of my sites, which shows that the sites follow GPWA guidelines. The GPWA has also helped me to get insight into the industry with everything that is going on. Another thing that I enjoy is the newsletter, which I always read. The GPWA makes me feel like I am part of a larger context, which is important when you work from home and run a company all by yourself. What do you like about the industry? I love the industry since it has opened a lot of doors for me. For people outside this industry it might look very confusing, but for those of us inside it has been a real game changer. Sometimes the feeling is the opposite, though, like when you feel mistreated by Google and when you rely on your rankings you don’t exactly love the industry, but it is what it is. The com- petition is hard, and hopefully hard work is what pays off the most in the long run. Another thing about the industry that I dislike is themoney-hungry hyenas. There are lots of spammy affiliate programs and third parties that don’t respect a no. If you could change one thing about the industry, what would it be and why? As I am a true content gal I believe that genu- inely interesting content for the visitors is what’s going to give your site a good push in the long run. I don’t have much negative to say about the industry in general. I would like to see less spammy operators. There are too many of them and they are destroying the business by giving this industry a bad name. An online casino is fantastic when it’s operated by trustworthy operators. I want more people to discover it. By making less space for the bad ones, the customers, operators and affiliates will benefit from more inexperienced players who want to try it out for the first time. Maybe it’s also appropriate to wish for more women to join the industry. I don’t know any other female affiliates, but I would like to see more on board in the future. What do your family and friends think of your work as an affiliate? First of all, to be honest, I don’t think many of my friends understand exactly what I do. But from what they do understand they are glad that I’m doing so well. My family thinks it is cool that I started this from scratch and that I am where I am today. Some have pointed out some moral aspects since it’s all about people losing money on gam- bling. I understand their thoughts and concerns although I think people have an individual responsibility. People who visit my site would have played anyway. Do you gamble online? If so, what do you play? When I have time I enjoy gambling online. When I do I usually try one or two new slot machines from the Swedish game producer Net Entertainment. I used to bet on horse racing but I no longer have the time to sit down and analyze the races. How much time do you give yourself to answer e-mail? What e-mail tips can you offer? I find it hard to read an e-mail if I know that I can’t answer immediately. Nowadays there is so much spam from af- filiate programs that I no longer answer all e-mail anymore. A tip is to not answer GPWA AFFILIATE INTERVIEW SERIES GPWA Affiliate Interview Series