GPWA Times Magazine - Issue 32 - June 2015

Benefits of working in online gaming: The social side of the industry ... and drinking Skittle Bombs? When did you launch your sites? We started two Facebook pages at the begin- ning of 2013, and we launched our web- sites in mid 2014 — for horse racing results and tips and for football tips. How did you become involved in the in- dustry? I was a poker player and man- aged to get a part-time job working for American poker affiliate FlopTurnRiver to help pay my way through university. The Facebook pages were started with a friend (Jake Apperley) and we’re now business partners. How long did it take for you to start earning money? About a year, I guess. The pages had an income, but we re- invested all of it either with Facebook or with giveaways and competitions to help grow the fan base. Are you a one-person shop or are you part of a larger organization? Jake and I ran everything together for the first year or so, but we now have a number of foot- ball and horse racing tipsters and social media workers who work for us. Your site offers pretty good tips on a wide range of sporting events. Which betting tips are most popular with visitors to your site? Thanks! is mainly fo- cused on football tipping, and that’s defi- nitely the most popular. We’ve also recent- ly started doing tips for other big sporting events, such as the Betway Premier League Darts and the Cricket World Cup, but the focus is still on football. has a very popular horse racing tips section which we pro- mote on Twitter and Facebook. We’ve tipped horse racing 362 days a year for over two years now. Is interest in horse racing is on the de- cline? We’re not seeing any decline; is growing extreme- ly quickly and we’re seeing an increase in traffic each month. However, my personal opinion is that horse racing is struggling to gain interest from younger genera- tions, especially with the huge popular- ity and budget of football. I wouldn’t be surprised to see a decline in horse racing over the next 10 or 20 years unless the rac- ing authorities can find a way to get more young people interested. Describe your work environment. Do you work from home or in an office? If you work from home, how often do you get to see and interact with other people in the industry? Jake and I share a flat and a home office in a spare room. Neither of us are a fan of commuting, although it makes it very difficult to separate work from lei- sure. The iGB conferences are great for meeting and maintaining connections, so we always try to attend. What traits do you look for in an affiliate manager? How about in an affiliate pro- gram? Clear, constant communication and honesty are the two key attributes for both a good affiliate manager and a good affili- ate program, I would say. Creativity and openness to trying new things also help. There are lots of different approaches and I wouldn’t say any necessarily work best, but Betfair has a good setup, communicat- ing offers daily, and bet365 stands out as being extremely well run, clear and open. What’s your preferred method of com- munication with affiliate managers? We communicate nearly entirely by e-mail, occasionally on the phone if it’s some- thing urgent. We try and meet face-to-face at least a few times a year. What prompted you to join the GPWA? How has it helped you? I was interested in meeting other people within the in- dustry, mainly, and also to keep up with the latest news. I tend to read more than I post but there’s plenty of useful resources about SEO, advertising changes and affili- ate programs. What do you like about the industry? The social side! Also, getting to watch and dis- cuss horse racing and football every day. It’s a welcoming industry, even for new affiliates, and we’ve met an amazing vari- ety of people. The conferences are a good excuse for a holiday, too. If you could change one thing about the industry, what would it be and why? It would be great if there were more basic talks at the conferences; there’s a huge amount of information available but it’s very hard to filter out the irrelevant parts at first. What do your family and friends think of your work as an affiliate? My family was supportive of whatever I wanted to do af- ter university. I was talking about taking a shot about becoming a professional poker player so I think they saw this as a bet- ter option, to be honest. My friends all just think it’s pretty cool I get to watch a lot of sport and have a flexible work schedule. Do you gamble online? If so, what do you play? I used to play a lot of poker, but I struggle to find the time to play regularly online these days; tournaments are a huge time sink. I still bet on football and horse racing regularly. How long do you give yourself to answer e-mail? What e-mail tips can you offer? If I can reply in less than five minutes, I normally reply immediately; I’m at the PC most of the day anyway. If it’s some- thing that requires thought or discussion with Jake, I note it down and aim to have it done by the end of the day. I sort all my e-mail into folders in Gmail at least twice a week, which helps pick up e-mails I’ve forgotten about. How do you manage your “to-do” lists? Do you use any special software to help GPWA AFFILIATE INTERVIEW SERIES JAMES angrymob GPWA Affiliate Interview Series