GPWA Times Magazine - Issue 32 - June 2015

An affiliate who has seen it all When did you launch your sites? was launched in 2005, and the others started a few years later. All your sites overlap, with the common denominator being sportsbook-related content. Do you feel the sites comple- ment each other, or is that even an is- sue? If I were promoting them more ag- gressively, I would feel that the sites complement each other very well. Profitability aside, which of the sites is your favorite? Easily What was your goal in setting up, the most specifi- cally targeted site? Before I started base-, I was researching four or five different baseball betting systems. was going to be the site where I logged all my research for each of the systems. I later decided each system would be on its own site. How did you become involved in the in- dustry? Multiple events led me to this industry. Before becoming an affiliate, I was a computer network engineer for a government-contracted company. I had many years of experience and many dif- ferent certifications (and about six years of college), but did not have a degree. Apparently government contractors can charge more if their employees have a degree, so my employer asked if I was interested in completing my bachelor’s in information technology, which I was. Along with the job and being a full-time student, I was also a small-stakes poker player. Playing multiple online sit-and- go tournaments (up to 12 at the same time across three 20-inch monitors), I became very proficient and built a nice bankroll. Always trying to improve my game, I would regularly visit the 2+2 forums, where I read about online casinos that had sign-up bonuses. Initially I was very skeptical, as I thought all online casinos were a scam. But mul- tiple trusted members of the forums were having no problems with winning or withdrawing money from these sites, so I took $200 from my poker bankroll to give online casinos a try. Around this same time, in May 2005, my wife and I were blessed with our first child. I took two weeks off from work to help out as much as I could at home, tak- ing late-night feeding duties so my wife could sleep through the night. When my wife and son were sleeping, I signed up and played at many online casinos. During those two weeks, from sign-up bonuses and winnings, my $200 online ca- sino bankroll turned into nearly $10,000. I told a friend about how much success I was having, and he was also very skepti- cal. But the bigger my winnings got, the more interested he became. So I explained how it all worked and made him a list of sites that I had tried out and withdrawn from. A few short weeks later he was hav- ing similar success and was very happy; he suggested I start a website. I was still going to school full time to fin- ish my degree, but as luck would have it, I learned HTML and how to build websites in my next class. Our final project was to build a website from scratch, and I built what would become and got an A! While building the site, I stud- ied many other online casino sites and learned about being an affiliate and how it all worked. How long did it take for you to start earning money? I was making some af- filiate money from CPA deals right away, but that did not last long, as most of my players were winning. Are you a one-person shop or are you part of a larger organization? My broth- er has worked with me for about the last five years. Describe your work environment. If you work from home, how often do you get to see and interact with other people in the industry? I work from home and have a dedicated office with two 26-inch monitors. Between Skype and Gmail chat I interact with other people in the indus- try every day. What are the most common search terms that land people on your sites? Hard to tell these days with Google changing so rapidly and not providing most search terms. For many, many years I was num- ber one for “blackjack bonus” and “black- jack bonuses” and lots of other blackjack- related terms. You've been playing blackjack for more than 20 years. What is it about the game that you love so much? Do you prefer to play live or online? I like that the house advantage is so small compared to most games at the casino. I would much rather play live than online. Are you a card counter? Have you ever been kicked out of a casino? No and no. What traits do you look for in an affiliate manager? How about in an affiliate pro- gram? Owning multiple sites, it is really easy to see which affiliate managers are basically spamming the same e-mail to as many sites as they can find. I like affiliate managers who do things differently. For affiliate programs, I look for a long history of happy players and happy affiliates. What’s your preferred method of com- munication with affiliate managers? Do you like to talk on the phone, by e-mail or via Skype? E-mail for initial conver- sation and Skype to hammer out details. One great thing about both is that they automatically give me a log of everything discussed. Being ADHD, I need this des- perately. I hate the phone to the point where I don’t even have a voicemail set- up, so no one can even leave a message. What prompted you to join the GPWA? How has it helped you? I joined the GPWA to find out more about the indus- try – to find out which casinos to pro- mote and which to avoid – straight from DAVE dschall GPWA AFFILIATE INTERVIEW SERIES GPWA Affiliate Interview Series