GPWA Times Magazine - Issue 32 - June 2015

At b-Bets, we have a whole new approach to player engagement. “Player in charge” is our motto. It’s up to the players when they receive which bonus. The concept is all about empowering the player. That’s why we have thrilling auc- tions. Players stick around to see when their preferred auction will start, and they keep exploring the casino and all it has to offer. How would you describe your work envi- ronment and office culture? Which top- ics would we hear at the water cooler or if we were a fly on the wall? Our team is all over the world, but we do have our vir- tual water cooler for short “in-between” conversations, whether it’s cracking jokes, navigating language and cultural differ- ences, or sharing personal matters. Our virtual water cooler has been estab- lished mainly through Skype and Asana. These are apps we use every minute, not only to discuss work-related topics, of course, which always have priority, but also more personal topics such as the re- cent birth of my baby. We have a family- like environment. And truth be told, some flies on the wall have been victims of fly swatters, so as not to leave any witnesses behind. Where do you think the industry will be in five years? Online gambling still has a lot of room for improvement. There will be more and more game and payment providers throughout the years, Internet security will be enhanced and games will become more engaging. Some of the new- est games are games within games, to keep the player excited and engaged. With an ever-growing number of new on- line casinos, competitionwill be the biggest factor for improvement. Casinos will offer better and more advanced platforms, game providers, payment gateways, promotions and loyalty programs, you name it. I believe this industry is not only about gambling anymore, but more about enter- tainment, fun and letting the player make decisions. That’s why we have come up with b-Bets.com. Condor Gaming's brands target the European market. With so many estab- lished brands competing in this market, how do you go about marketing a new entry in the iGaming world? And how do affiliates fit into Condor Affiliates’ mar- keting mix? We are a team of multina- tional professionals; some of us have been around more than a decade in this indus- try. This gives us the ability and experi- ence to penetrate the crowded European market with our own ideas. We cater to different crowds with different brands. Rembrandt Casino drives traffic from all over western Europe; Casino Sieger caters to German-speaking players. b-Bets, on the other hand, is not catering to a specific set of nationalities but to specific kinds of players, letting them pick their bonuses on their own. Affiliates will love Condor Affiliates more than ever. More transparency, easy navi- gation and real-time stats are only a few examples of what we have in store for af- filiates from around the world. Affiliates are a crucial factor in the gaming indus- try; needless to say, there’s no success without affiliates. Condor Affiliates is a fresh start for the sake of the productivity and convenience of all parties involved. Quality, ease of use, highly qualified management and transparency are all of great importance and clearly represent an immense opportunity, now that we have everything under one roof.” Christine and her oldest daughter. 69 Affiliate Manager Interview Series