GPWA Times Magazine - Issue 37 - February 2017

losing objectivity. I’ve found their affiliate program rep directory to be a compre- hensive resource. What do you like about the industry? It’s constantly renewing itself. If you could change one thing about the industry, what would it be and why? I would make things as transpar- ent as possible. I think that iGaming can contribute to the world economy in a more meaningful way if we let it. We need to build trust by improving the legal environment, especially for large, untapped markets in South Asia, the U.S. and Russia. The United Kingdom Gambling Commission is the best thing that could have happened, and I wish more countries would come forth and adopt a similar structure. What do your family and friends think of your work as an affiliate? They know I love what I do. My family has been most supportive. Friends have always encour- aged me. How do you manage your to-do lists? Do you use any special software? I find my iPhone to be extremely helpful at the moment. I’ve some great apps on it which sort out my life for me. I’m looking for- ward to significant enhancements in AI devices. When that happens, it will bring a paradigm shift in how I work. How much time do you devote to so- cial networking for your site? A good amount! Social networking is consum- er-driven, and so are we. Our SMM strate- gy has paid well so far, and we are bullish on it going forward. What’s the most difficult thing about running your site? Initially, we had to figure out what our players were seek- ing. Not too much information about player behavior was available. What was out there was sketchy and incomplete. So we decided to do some testing and behavior analysis on our own. It was time-consuming, but the results gave us good direction and we based our site de- velopment and software on the outcome of this research. We continue to study player behavior and reaction because the game changes quickly. What’s the best thing about running your site? Affiliate managers can inde- pendently change the quantum of business they drive from our site. They can partic- ipate directly once they have registered with us. The more active they are, the better results they see. What do you do to stay in shape – both physically and mentally? I find quiet walks outdoors therapeutic. Good music is a true stress-buster. I also volunteer at our local animal shelter. What do you do with your spare time? I like to catch a good movie and spend time with family when I can. What did you dream of doing, both professionally and personally, when you were a kid? I’ve always been a keen entrepreneur. My goal is to create busi- nesses from scratch and grow them to a point where they deliver good value. I’ve recently entered the iGaming market in India with rummypassion.com , a por- tal that offers the finest rummy games to players in India. If someone from out of town were vis- iting you, what’s the one place you’d definitely take them to see? The Rock Garden in Chandigarh. It’s genius per- sonified. It is full of surprises and quirks. When you need to get as far away from work as possible, where do you go? I enjoy what I do and wouldn’t ever want to run away from it. What’s your all-time favorite movie? The Pursuit of Happyness. If you could invite any five people, living or dead, to dinner, who would they be? Will Smith, Narendra Modi, Serena Wil- liams, Bob Marley and Tim Berners-Lee. Name three things that people reading this magazine don’t know about you. 1. I have three post-graduate degrees. 2. I’ve been a restaurateur. 3. I volunteer regularly. GPWA Affiliate Interview Series I’ve always been a keen entrepreneur. My goal is to create businesses from scratch and grow them to a point where they deliver good value. the iGaming industry. It’s a great place to make contacts and form associations. The resources offered are helpful and relevant, especially the forums. They keep up with industry and legal news without Bobby - bobbygarg 42 w w w . g p w a t i m e s . o r g