GPWA Times Magazine - Issue 37 - February 2017

What makes Casino Bonus Tips unique? At Casino Bonus Tips, we start out by reviewing individual online casi- nos and score them on a variety of facets. This is done by our in-house casino crit- ics, who are “mystery shoppers.” Scores are then compiled on the basis of algo- rithms we have defined in our software. Players look at the scores and decide to make a deposit. They appreciate that they do not have to go through heaps of information to make an informed decision. Once they’ve made up their minds, players can view promotions and bonuses offered by the casino they wish to play at. So CBT is a one-stop shop for players. Do you gamble online or in brick-and- mortar casinos? I play rummy online now. Rummy is a skill-based card game that is very popular in India. The Supreme Court of India, through its various ver- dicts, has declared the game legal in the country. It’s the first big step in the right direction by Indian authorities. Once in a while, I visit Goa and Vegas. How often do you get to see and inter- act with other people in the industry? Have you attended any conferences? I’ve attended ICE, LAC and AAC on sev- eral occasions. It’s important to interact face-to-face with affiliate managers and be part of the strong energy at conferences; but at times my schedule doesn’t give me liberty to attend. What traits do you look for in an affili- ate manager? How about in an affiliate program? Affiliate managers should be detail-driven. They should communicate well, and to be honest, most do. They need to work to strengthen the brand they rep- resent. Cubby-holing to just hit numbers is a short-term strategy that loses steam quickly. They should build brands to last. An affiliate program should be fair. It should present a value proposition to the operator and the affiliate. Promising too much and giving too little doesn’t work, for obvious reasons. What prompted you to join the GPWA? How has it helped you? The GPWA is the best platform that allows collabora- tion between anyone and everyone in AGE fact sheet Hometown Living in Favorite Food site Must-Read Book 45 Chandigarh, India Chandigarh, India Thai curry The Art of War by Sun Tzu I wanted to see a transparent platform where players could read the truth about online casinos they wished to place bets with. Travel photo by Kalamurzing/Shutterstock w w w . g p w a t i m e s . o r g 41