GPWA Times Magazine - Issue 38 - July 2017
manage our program in a trusted and transparent manner. I would also like to take a moment to re- member the passing of my account man- ager, GPWA Jim, whose passing shocked us all. How do you ensure that payments are sent out on time? When do your pay- ments go out? Our payment process is administered by the Income Access finance team. I monitor traffic on a weekly basis, and we have multiple checks for fraud, chargebacks and payment anom- alies. Any instances of the above are cor- rected in the final payment report that is sent by the 2 nd of each month, with Income Access processing payments within four to five days. It’s one thing to bring in a new person to a site. It’s another thing entirely to get them to stick around. What does IGT do to retain players sent by affili- ates? As mentioned previously, we work on both a CPA and rev share basis, which necessitate my involvement in CRM ops. To this end we run exclusive promos such as special events, private tournaments, and SMS and e-mail reactivation cam- paigns. We are always open to new ideas and actively enjoy discussing these with our partners. Problem gambling is a serious issue for our industry. What does IGT do to pro- tect players that may have a gambling problem? As a UKGC licensed operator, we adhere to the most stringent of industry standards. Our platform allows players to self-exclude or take a timeout with the tap of a button. Our customer-facing staff is also trained in recognizing the symptoms of problem gambling. Describe your typical work day. A typi- cal day starts with a strong Italian coffee, followed by 20%meetings with our head of marketing and other teammanagers, 10% support activities such as new integrations, and 70% daily affiliate management tasks. On average I deal with 40 e-mails, 20 Skype calls and 20 Skype chats a day. w w w . g p w a t i m e s . o r g 69
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