GPWA Times Magazine - Issue 39 - November 2017

Building the ‘perfect’ affiliate manager NOTE: Thread was edited for length and clarity af · fil · i · ate mar · ket·ing noun a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals. There it is in black and white. The meaning of “affiliate marketing.” While the definition above is spot on, as we all know, there is much, much more to being successful in this in- dustry than simply generating referrals and receiving a commission. It’s a complex equation with many variables, and one of the most important pieces of the puzzle is the relationship between affiliates and affiliate managers. Earlier this year, Connie Burstin, a longtime GPWA mem- ber and veteran affiliate manager, made a return to the gaming side of the business and took to the forums to ask a crucial question: What do affiliates look for in an affiliate manager? As usual, our membership wasn’t shy about providing answers. And the input wasn’t limited to just affiliates – a few of Connie’s fellow affiliate managers chimed in, as well. The result was an enlightening discussion, informative to both sides, which is precisely the goal of the GPWA forums. To read the entire thread, please visit: gpwa.org/398 , and for more forum posts, industry news, and a complete archive of our weekly newsletters and the GPWA Times Magazine , please visit us at www.GPWA.org . FROM THE FORUMS #1 Connie B 31 May 2017, 11:47 a.m. Public Member Hi, My name is Connie Burstin and I have been involved with the online gaming industry since 1999. Since that time, I have helped develop different affiliate programs either in-house or as a consultant. After a few years, I have decided to come back to the gaming industry and hopefully help with the development of new or current affiliate programs and, of course, the business growth from affiliates like you In order to make the transition easier, I have a question for you: What are the qualities/skills you look for in an affiliate manager? Looking forward for your reply. Cheers! “ Reply With Quote Trustworthy Easy to contact Don’t be too pushy or demanding Pays on time No endless e-mails and questions Be to the point and transparent Be realistic and fair 28 W W W . G P W A T I M E S . O R G