GPWA Times Magazine - Issue 40- February 2018

launching a new product. It can still be done, but it’s more difficult and more costly than it was a year ago. BITCOIN JUST WARMING UP It’s already clear that anything related to bitcoin will be golden in 2018, after the year in which the cryptocurrency went from $700 to $20,000 and is knocking on the door of the mainstream. The first quarter of 2018 will see the introduction of Light- ning Network, which will enable cheap and instant microtransactions, and there’s a lot of money readily waiting for the launch of Exchange-Traded Funds. Bitcoin is expected to grow, as will the number of searches that combine bitcoin and gambling in the same sentence. In 2017, it was easy to get into this virgin market and establish an uncon- tested foothold. This period is over, but there’s still plenty of room for anything about bitcoin gambling – especially in markets that have regulation issues. BETTING TIPS OUTLAWED IN THE U.K. Finally, one key- word that will definitely see a diminished number of live websites in search re- sults pages in 2018 is premier league betting tips . As the U.K. Gambling Commission decided to crack down on tips websites and the operators were forced to police the decision, webmasters have largely evacuated this particular niche. COVER STORY Websites that contain the question and the answer , and are optimized for the long-tail conversational keyword , are expected to rank better in voice search . Dan Horvat has been described as a serial entre- preneur. He has been involved in the gaming industry for almost a decade on both the operator and affiliate sides in sports betting, and last year he made the full switch to casinos. Trending UP Voice searches Mobile-first design Bitcoin-related keywords Loading speed Quality content Trending DOWN Simple keywords Desktop-first design Low-quality content New websites U.K. betting tips W W W . G P W A T I M E S . O R G 32

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