GPWA Times Magazine - Issue 40- February 2018

#10 PROFRBcom 28 August 2017, 10:11 p.m. Private Member I did a check-up on five of my top competitors to see what they do for comparison’s sake, and two used the same window for affiliate links and three used a new window. I’m taking a hybrid approach. Given what I’m up against (people who, in theory, are better at ranking and converting), I feel I have the best of both worlds for now. I suppose time will tell. There seem to be reasonable arguments made on both sides. I think I’m just going to attempt to run a test for myself on what option works best for our customers. Though I’m not entirely sure we’ll end up with results with an appreciable sample size to draw any realistic conclusions. “ Reply With Quote #8 Progger 27 August 2017, 1:45 p.m. Public Member I’m not stupid enough to open “money links” in the same window for three reasons: 1. Bounce rate. 2. The casino can overwrite the redirect and the back button is gone. 3. The typical player clicks more than one link. May I suggest a hybrid??? “ Reply With Quote #9 ExeQtor 28 August 2017, 5:25 p.m. New Member With most affiliate links I use “new tab.” I let some of them open “normally” in the same tab and do not see a great difference in the performance. But in most cases, the reader will not come back to your site when it is closed. “ Reply With Quote #7 bonusfriend 28 August 2017, 3:06 p.m. Private Member I use “new tab” and have used it for many years. After reading this post I will set up a test to open in same window. I agree that the user should choose themselves. I always use the “right click open” in a new tab when browsing. I think you will scare a lot of people by opening new tabs and windows that the user didn’t ask for. It’s spam behavior. If you indicate on your site that clicking on an item will take you to another page, I think opening in the same window tab would be correct, expected behavior. I don’t have any statistics supporting this. It would be interesting to know what “non-affiliate” large online businesses have as standard regarding this question. “ Reply With Quote 49 w w w . g p w a t i m e s . o r g

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