GPWA Times Magazine - Issue 40- February 2018

How did you first get into the iGaming business? What did you do before becoming an affiliate? The idea of making an affiliate site came to me when I worked at one of the bookmakers. My initial idea was to use my gambling knowledge to help other people, answer common questions, etc. I created the first sites together with someone else, learned a lot from my mistakes from every aspect and moved forward to the ones I have now. Before becoming an affiliate, I was work- ing for a digital marketing agency doing PPC for gambling and some nongambling clients, but I have also worked for two of the biggest U.K. bookmakers in the cus- tomer service and trading departments. Tell us about your sites. The sites and froutakia- were launched almost at the same time. About six months later, I con- centrated on be- cause that site had started making some revenue. Not a lot, but enough to make me believe there was potential. After spending a year exclusively on bestuk- and establishing it, I decided to create some more sites to diversify my portfolio. Your U.K. site focuses exclusively on live casinos. Why did you de- cide to pursue that niche? This was a decision I made based on what I thought was going to be the new trend in online casinos. I could see live casinos becoming popular, and at that time, some online casinos had started adding a separate tab in their menu for live ca- sinos. For me, this was a sign that they wanted to push this particular product and that the product had potential. I did some keyword research to confirm the trend and decided to go ahead with that niche. The live casino market is constantly evolving. Just think a few years back: the video quality, the tables, the technology – everything has changed for the better and is taking over the computerized ver- sions of the games. With virtual reality around the corner, I believe that we will see even more exciting developments in the future. Are you a full-time or part-time af- filiate? Do you have employees, or do you run your sites by yourself? I started as a part-time affiliate for four or five years, but I have been full time for the last three years. I do most things myself, but I now have an amazing content writer in Greece for the Greek site who is also helping me with various tasks. I also hire freelancers from time to time for some other tasks on the other sites. Your sites target the U.K. and Greece. Why did you target these particular markets? I target Greece because I amGreek and I have the advan- tage of the language and the knowledge of the local market, and the U.K. because I live here and I also have a great knowledge of the market and the trends in the indus- try. Greece is a bit complicated because of past and current regulations. There are only a few active operators with a license in Greece, and there are restrictions on the way you can market them. For ex- ample, you are not allowed to advertise a welcome bonus. The U.K. is more straightforward when it comes to advertising, although we have seen recent regulations changing here as well. The competition in the U.K. is very big because you are competing with a lot of other affiliates as well as operators. GPWA AFFILIATE INTERVIEW SERIES Yannis - Mr Live Casinos Trend-spotting in tightmarkets W W W . G P W A T I M E S . O R G 60