GPWA Times Magazine - Issue 40- February 2018

Do you have plans for additional sites? Yes, I am building more sites at the moment, gambling and nongambling ones. I believe that having a diversified portfolio is more secure long term. I am focusing on my main sites but slowly adding more. I want to have a couple of nongambling sites because there are fewer restrictions when it comes to re- targeting and other marketing tools that I want to utilize. What makes your sites unique? I am always trying to keep the sites up to date and offer valuable information. I am also trying to keep the design of the sites as simple as possible to make user experi- ence pleasant and not overwhelming with information, promotions, etc. How do you decide what casinos to promote? Before I add any casino to my site, I register and test it myself. I play a few games, contact custom- er support with a couple of questions to check how fast they respond, and make a withdrawal to make sure every- thing works in a timely manner and is customer friendly. I also make sure all the sites are licensed and regulated by a respectable authority, like the U.K. Gambling Commission. Do you gamble? Well, as I said be- fore, I register with the casinos and test them before I add them to the site, which means I have a lot of accounts, which I use to gamble from time to time. I go to brick-and-mortar casinos as well, but not on a regular basis – only as a social thing with friends. What traits do you look for in an affiliate manager? How about in an affiliate program? I have met a lot of affiliate managers, and the ones that stand out for me are the ones that that see me as a partner, not as an FTD number. So when I get the question of how many FTDs can you bring us, it’s a red flag and a minus point for me. I have had great relationships with some AMs for years now, and even if they move companies, I am always happy to work with them. I could see live casinos becoming popular , and at that time, some online casinos had started adding a separate tab in theirmenu for live casinos . For me, this was a sign that they wanted to push this particular product and that the product had potential . 61 W W W . G P W A T I M E S . O R G