GPWA Times Magazine - Issue 42 - October 2018

Tell us about 7 Gods Casino. Why is it popular with players? Our team was eager to create a product that satis- fies the needs of the modern market. People not only want to consume content, they want to interact with it – that’s why we provide gamification of many aspects of the casino user experi- ence that previously remained quite dull. We introduce players into a gaming space, surrounding them with seven different pantheons, each providing unique compensatory bonuses, as players climb up the loyalty ladder. The points determine a player’s level and also serve as currency for buying free spins, real money, bonus money and maybe some other goodies. I’ll reveal a little secret – all our players will soon be able to par- ticipate in tournaments, with instant betting pools. Early next year, our clients will get another very pleasant surprise that we’ll announce on our website and on social media. How does Friends of 7 work with affiliates to help ensure compliance? Firstly, we are always ready to answer any request from our partners and, secondly, as I have previ- ously said, we provide quality work 24/7. What do you most like about the iGaming industry? There are many notable features of this work, of course, but one of the major things is the conferences, where you can see your partners firsthand and learn a lot about modern trends in the market. You can share your opinion and your knowledge and discover something new for yourself as well. I try not to miss the affiliate-themed events. They are the most efficient way to discuss everything with partners and to gain new acquaintances, which is of tremendous importance. And I always learn something new. But the main delight is, of course, seeing the project and product you have invested so much effort and inspiration You just got your start in the iGaming industry a few years ago. Before that, you worked as a digi- tal media manager. How has that past experience helped you as an affiliate manager? The digital revolution has basically changed the world, and it has also altered the way all the professions connected to it are perceived. Any experience comes in useful in the future, because it is experience. Therefore, working as a digital media manager has helped me slice and dice the media market environment, and understand the principles of purchase and analysis – these things are still helpful as an affiliate manager. What makes Friends of 7 stand out from other affil- iate programs? At the latest affiliate conference, I heard many similar questions and most of the answers boiled down to noting the lack of communication between affiliates and their managers. And it was a real pleasure to hear that such shortage is hardly in evidence at 7 Gods Casino. Calling ourselves “friends,” we try to behave in accordance with this honorary title. We do our best to be more than just an affiliate program, or just a casino for our partners, but to provide full- fledged 24/7 communications instead. Affiliates often need it, but it is not always there. Friends of 7 offers 25% to 65% in revenue share with no negative carryover, or 50% revenue share with negative carryover. Why did Friends of 7 decide to go with these two models? We strive to give our partners the most diverse options of collaboration, among those available at the market. We carry out an individual briefing with each of our potential affiliates and we analyze every offer. We do not treat partners in an indiscriminate way, but instead, we are always open to custom propositions for mutual benefit and collaboration. Iurii Tiupa Friends of 7 In this issue, we chat with Iurii Tiupa of Friends of 7 and Nina Kacharava of FortuneJack Partners about their affiliate programs, their careers before iGaming and, of course, how they approach their relationships with affiliates. Both managers love working with affiliates to create deals and programs that work for everyone involved. And they both stress the importance of staying in touch with the community face to face by attending conferences and events— so if you see them on the exhibition floor, make sure to stop and say hello! Meet the Affiliate Managers AFFILIATE MANAGER INTERVIEW SERIES G P W A t i m e s . o r g 64