GPWA Times Magazine - Issue 43 - February 2019

FROM THE FORUMS #12 wonderpunter 30 November 2018, 2:03 p.m. Private Member I think I have maybe one banner on the casino site. On sports I still use them for events, but buttons and links are the way to go. “ Reply With Quote #11 Sherlock 30 November 2018, 1:30 p.m. Public Member Adblocks block the links as well, so banners are not worse in this way. Also, as links can be obfuscated, the banners can be as well. “ Reply With Quote #10 Aidan90 30 November 2018, 1:12 p.m. Private Member Nothing wrong with using banners; they remain effective for me. Just make sure you’re not relying on them completely for your clicks or to get your message across. As has been said, ad blockers are more prevalent than ever, so a combination of text links, buttons and banners is optimal. “ Reply With Quote #13 Aidan90 30 November 2018, 6:08 p.m. Private Member I didn’t actually know that . . . Looks like I’ll be spending my Friday night looking into Adblock. “ Reply With Quote Originally Posted by Sherlock Adblocks block the links as well, so banners are not worse in this way. Also as links can be obfuscated, the banners can be as well. #9 FreerollsDB 28 November 2018, 4:47 p.m. Public Member Yes, use GTM (Google Tag Manager) to track clicks on banners as events. That way you can gauge performance at a granular level (by page, by section, etc.). If a banner doesn’t convert or get clicks, switch it or demote it. This part can be automated on your site too, if GTM has an API. “ Reply With Quote #8 Sherlock 28 November 2018, 4:08 p.m. Public Member Yes, I do. Also banners at the smartest programs are updated all the time. Part of bet365’s success is their top-notch banners with live odds. “ Reply With Quote #7 sweetbet 28 November 2018, 3:50 p.m. Private Member Banners convey more useful information (i.e., promos and bonuses) than a logo, so I’d go with banners. “ Reply With Quote Although banners may be useful in many cases, programs change them so frequently , it is a constant maintenance issue to keep them updated. G P W A t i m e s . o r g 50