GPWA Times Magazine - Issue 43 - February 2019

to them with messages on birthdays and special occasions, with gifts and different bonuses. All these measures influence a player’s lifetime value. And we ensure the security and safety of their personal data, as well as regular, fast and on- time payments. What would be your advice to an affiliate just getting started in the business? It’s not easy to become an affiliate. It’s a long process. I recommend to not give up, and begin with a rev share deal. Since we’ve been in the market for a long time, we ask almost all affiliates confident in their traffic if they agree to a rev share test or small CPA test without a flat fee. If they have good players, they will get a good commission and don’t need any flat fee. Do you gamble yourself? No, never. Honestly, I don’t even play computer games. And I have never played at an online casino, but one day when we were in a casino in South Africa, my boss gave me 10 euros to spin on one slot. For me, it was enough just to try for fun. Nothing else. I am not really interested in it. Where do you think the industry will be in the next five years? It is growing very fast, especially the mobile niche. I am sure mobile traffic will be the most demanded, and everybody will play at online casinos on their cellphones. If you could change anything about the industry, what would it be? I wish there was no fraud – I feel sorry when I read somewhere on the forum that a casino abandoned their players without payments, or affiliates are waiting for their commissions. I am not sure if it’s changeable, but I wish the industry would become more trustworthy and clear. We have a very warm relationship in the office . It is not a real typical office . We like to have coffee breaks with cakes and sweets . We all have lunch together in a restaurant close to the office. We have music at work , and we talk and laugh . 67 G P W A t i m e s . o r g