GPWA Times Magazine - Issue 43 - February 2019

G P W A t i m e s . o r g 70 When did you first join the iGaming industry? How did you find your way to it? Around November 2017. Running a professional boxing management company, I wanted to relaunch a traditional successful relationship and push it to next level. All the big fights – Ali and Tyson, to name a few – had been at major land-based casinos like MGM Grand or Caesars Palace, so why not combine this outstanding history with support of charity, donating 5% of online casino revenue to charity? In this case the charity was World Boxing Cares, the charity organization of World Boxing Council. I was lucky to find the right partner (SoftSwiss Software) to make this dream come true. What makes N1 Partners stand out from other affiliate programs? The support of charity projects to develop opportuni- ties for children in the ThirdWorld. Thanks toWBC for providing the possibility to support kids in the right way. Gambling for good. N1 Partners offers up to 45% revenue share with no negative carryover and no overwrites for tracking cookies. Why did N1 Partners decide to go with this model? Rev share commission structure provides lifetime in- come to affiliates and is aimed at a long-term relationship, rather than quick money. We have a strong player retention team and VIP department working on N1 Partners’ brands, making sure that our partners get maximum profit from the players they refer. At the same time, we offer CPA and hybrid deals to our partners, so rev share is just a starting point for negotiation. As for negative carryover – well, nobody likes that! So we do not transfer any “debts” from the previous month to a new one. As for no cookie overwrite, this will be changed soon. If a player fol- lowed one affiliate and didn’t register and after that followed another affiliate and made a registration, the second referrer will get credit. N1 Partners is the affiliate program for three differ- ent casino brands: N1 Casino, LadyHammer Casino and Joo Casino. What are some of the differences between these three brands? N1 Casino is the only one of the three brands with an MGA license; the other two work under a Curaçao license. It boosts N1 Casino’s credibility among European players, and gives us more possibilities for advertising and more flexibility in terms of payment gateways. LadyHammer Casino is supported by WBC and represented by the five-time world boxing champion Christina Ladyhammer. It blends together two industries that quite often go hand-in-hand – boxing and gambling. A great combo, indeed! And LadyHammer Casino donates 5% of earnings to charity programs. Joo Casino offers support for multiple currencies, including crypto. It caters to a broader audience, thanks to the diversity of payment options. What do you like most about the iGaming industry? A lot of nice people sharing the same visions and dreams, like freedom of choice. Lars Roman N1 Partners AFFILIATE MANAGER INTERVIEW SERIES