GPWA Times Magazine - Issue 45 - October 2019

S earch Engine Optimization: Three words that have always and will likely always remain top of mind for any webmaster in any industry. SEO can be a contentious topic, not only be- cause it’s evolving nonstop, but also because there is often no clear-cut, yes-or-no, definitive answer about certain be- liefs and practices. It’s both an art and a science, and that can lead to some lively debates within the GPWA Forums, which has a special section dedicated to SEO discussions. Recently, one of our members with extensive experi- ence tossed out some of his theories that “make for good SEO” and then threw it open to anyone else to chime in with their philosophies. Before long, the end result was a thought-provoking and informational thread about all things SEO. Excerpts from the thread are presented in the fol- lowing pages. To read the entire conversation, visit gpwa.org/419 . For more forum posts, industry news, and complete archives of our weekly GPWA newsletters and the GPWA Times Magazine , visit www.GPWA.org . FROM THE FORUMS SEO Think Tank NOTE: This thread was edited for clarity and length #1 bettingmaster 25 May 2019, 3:32 p.m. Public Member I ’ve been doing SEO since 2012, and I’ve picked up quite a lot of knowledge and experience since then. For anyone who wants to know, I thought I’d sketch out what I believe makes for good SEO. • Technical: You need a good technical foundation to your website. This means good hosting, SSL, good URL structure, internal linking, breadcrumb trails, etc. • Content/On Page: You need high quality content, which is useful for users. Spamming your site with useless content is not a good tactic, as Google algorithms are advancing all the time and can read your site and understand it. If you write lots of low quality content you are in danger of content cannibalization, repeating yourself, and providing several URLs to compete for the same keywords. • Off Page/Backlinks: Links, links, links. Even in 2019, SEO is still about links. Getting high quality editorial, contextual links from high authority websites is still the way to rank your website. Anyone got anything else they want to add? “ Reply With Quote Illustrations by Dmitry Sammby/Shutterstock G P W A t i m e s . o r g 42

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