GPWA Times Magazine - Issue 45 - October 2019

#3 ddm 27 May 2019, 8:51 a.m. Public Member I would suggest people start looking at onsite factors using Chrome’s Lighthouse tool to audit their sites. It’s a great starting point and has hundreds of considerations and possible on-site optimizations. [Don’t obsess about getting 100% scores, but seek to UNDERSTAND each checkpoint, why they matter or don’t, and whether they apply to your site.] Also look at free CDNs (content delivery networks) like Cloudflare, caching for static content. “ Reply With Quote #4 gil.langelaan 28 May 2019, 6:34 a.m. Private Member You forgot to mention the social factors. Bounce rate, traffic, time on website, etc. It comes with good content and links, but still. “ Reply With Quote #5 ddm 28 May 2019, 8:46 a.m. Public Member Well, those are actually ‘behaviour’ factors, not ‘social.’ Also, bounce rate isn’t as relevant as you might think in many cases. For example, one can go to a live scores site, or a TV listings page, and get the info they need in 5 seconds, and leave the page. Does this mean a bad experience? Nope. So in this case Google might factor in loyalty [return visits]. “ Reply With Quote Originally Posted by gil.langelaan “You forgot to mention the social factors. Bounce rate, traffic, time on website, etc. It comes with good content and links, but still.” #2 PokCas 25 May 2019, 5:39 p.m. Private Member You forget off-page content and load time/ optimisation. Also, adding NEW content is as important as having old, but good, content. What is really strong if many pages link to each other and then to you (website- >website->website). Spend a lot of time with your content (add headings, bullet points, pictures, links to other sites). This is not just SEO, but also business-related. Be unique/stand out, then you will have more visitors. The better/more unique content and keywords, the better you will rank. “ Reply With Quote G P W A t i m e s . o r g 43