GPWA Times Magazine - Issue 46 - February 2020

GPWA AFFILIATE INTERVIEW SERIES value of the site would be more than they were looking to pay. It’s the old “bird in the hand” argument, but I always feel that things might pick up again and I’d regret cashing in too soon. My mindset now is less positive (as you can see!) so I may still be tempted to sell if someone came in with a decent offer. I’ve put a lot of time and effort into the site and would be sad to see it go, but the right offer would compensate! tried to network with others a bit earlier. Freelance copy writers, coders, designers, etc. all became essential to the ongoing running of the site, but I realized that too late, having tried to do it all myself for years. Last year you were approached by a company that wanted to buy the site. But, even after all you have been through, you decided against selling. Why? Yes, I was very tempted. It was a decent offer, but I calculated the lifetime How do you see the role of a U.K. casino affiliate evolving over the next five years? How about the industry as a whole? I honestly haven’t a clue! If our role isn’t to act as a “middle man,” offering impartial advice to consumers look- ing to make purchasing choices, I’m not sure what it is. I’m always happy to write “educational” articles, such as Blackjack Switch strategies, but if we can’t ultimately help players choose casinos, there’s not much value in it. I know a lot of sites have gone down the “community” route, publishing people’s individual reviews of sites, but from a user’s perspective I always find those to be either shills or disgruntled punters who didn’t read the terms and conditions of bonuses properly. If I’m ever buying something online, I’d always rather read a balanced pro and con review of the product by an independent researcher than user reviews or official press releases. That’s what I felt the role of an affiliate should be, and was. If someone told you they were thinking of trying to pull off exactly what you were doing in 2008 (working a full-time The rev-sharemodel gives the potential for hugemonthlywins (and losses!) , but there’s always that nagging sense that someone has lost it . . . I’d still prefer a model where we got paid a percentage of deposits , rather than losses . . . If I left online gambling , I’d miss the income , but I think my conscience would be a little clearer . G P W A t i m e s . o r g 50