GPWA Times Magazine - Issue 47 - July 2020

So how does blockchain allow players to regain trust, through transactions guaranteed to be fair? As every spin is conducted “on chain” – where half of the ran- domly generated numbers come from the player, and the other half from the casino – you know the results are all documented on the blockchain. By using this method, paired with cryp- tographic security, there is no way of cheating the system. With results being visible to all parties, players are able to track all transactions, providing an honest experience for all. On top of this, we have to talk about speed. On-chain transac- tions are executed almost immediately, negating the need to wait for deposits to show up. In a digitally connected world, where most card payments are accepted instantly, you could be wondering why this is something that should pique your interest? Well, unlike traditional transactions, the same is applicable both ways. Where traditional casinos have more control over money, with blockchain casinos a lot more aspects of the online gambling system— holding the money, for instance – is in the player’s con- trol. Through use of a “wallet” (more specifically non-custodial wallets) the funds rest solely in the custody of the player, and are never held by the casino. Players are able to collect their winnings, automatically at the end of each session, going straight back to their wallet. Blockchain technology is fundamentally about trans- parency; everyone can view what transactions have happened with a wallet. When you win, it’s instant. With traditional casinos you have to request withdrawal and this can be a lengthy, cumbersome process. One of the biggest gripes that affiliates have is undoubtedly centered on pay- ments. Most practiced affiliates know the importance of steady payments. Enter blockchain casino affiliate programs. When it comes to payments, refer- rers no longer need to wait until the end of the month or, in some cases, quarter to receive a potentially disputed payment. Through utilizing smart contract-led technology, oper- ators can ensure revenues are paid as players play. Another gripe that affiliates have had that holds merit is contact. Most casino oper- ators work limited hours, or reserve their customer service primarily for players. Let’s imagine it’s 6 p.m., but you have a query, maybe you’re not deemed big enough to be assigned an account manager. What do you do? Well, you really have only one option, and that’s to wait until the morning. However, thanks to the benefits of blockchain technology, affil- iates will never have to find themselves in this situation again. Why? Because affiliates can track their commission without quibble, in real time. Uniquely, referrer’s commissions aren’t paid on luck or a player’s win versus loss. Instead, referrers are guaranteed income whatever the betting outcomes are, with commission based on wagering, ensuring affiliates never lose out. It’s an interesting time for blockchain gaming. Paths are being forged and opportunities are being realized by operators, players and affiliates alike. The sheer benefit this technology provides to the entire industry is not up for dispute, but the question remains: How long will unregulated casinos be able to contend in this ever-evolving landscape? And as we look to the future of this emerging industry, we have to ask ourselves one thing: When the house holds all the cards, is the outcome really guaranteed to be fair? Luke Engerer is the Consulting Affiliate Manager for FunFair Technologies, Blockchain solutions for gaming. Luke has been in affiliation for the last five years and has experience in both traditional and crypto gaming. By factoring in the basic nature of its decentralized infrastructure , blockchain allows us to take away the need for trust . By being an irrefutable and transparent ledger , the levels of visibility and auditability open the doors to completely transparent transactions . 47 G P W A t i m e s . o r g