GPWA Times Magazine - Issue 47 - July 2020

This issue’s three affiliate webmasters hail from different countries — England, Germany and Lithuania. They have taken unique paths to where they are today and have worked in an assortment of verticals. Combined they offer nearly 30 years of experience in the affiliate business and they’ve all proven that they have the drive, focus and desire it takes to succeed — and they were kind enough to share their stories and insights with the GPWA community. GPWA AFFILIATE INTERVIEW SERIES Andy C. - Andy_thatsagoal Let’s start by asking about you and your background. Where did you grow up and what is your professional back- ground? Thatsagoal.comwas started off the back of finishing a University degree – there was always a desire to be my own boss and becoming an affiliate gaveme that chance. I have been running the site ever since. I started back in 2012, so it’s been eight years now. It was start- ed as a football blog, pushing some traffic through Twitter and after looking for a way to monetize the site away from the standard advertising practice, I discovered that be- ing a gambling affiliate was an attractive proposition. From there I slowly began incorporating gambling into the site and it went from there. Along the way I have had some other sites come and go, but Thatsagoal has always been the main focus. Are you a full-time or part-time affil- iate? Full-time. It took about six months for revenue to become attractive enough for me to take some kind of wage, however. I did get a bit fortunate with one or two bigger players early on. I began putting some money into the SEO side of things and that really helped revenue. Speaking of SEO, what’s your ap- proach to drawing traffic to your sites? I was quite aggressive with SEO in the first few years and I’ve tried to learn as I go. We used Blueclaw for a couple of years and they really helped tidy the site up. For the past couple of years I have taken on more SEO responsibility myself, trying to keep the site’s content updated and using Search Console and SEMrush to target new keywords – this has really helped with traffic. The COVID-19 pandemic convinced this veteran sports betting affiliate to apply his skills and experience toward a whole newvertical G P W A t i m e s . o r g 48