GPWA Times Magazine - Issue 47 - July 2020

You have a lot of sports betting con- tent on your site. Do you have em- ployees or do you use freelancers? Freelancers help me with content, mainly things like match previews, write ups of football accumulators, BTTS tips and week- end previews of the Football Leagues. I tend to look after the long term content such as bookies reviews, sign-up offer reviews and ‘how to’ guides. Why did you choose the sports betting vertical? Sports betting has always been of great interest to me. I have always been a huge football fan and enjoyed a weekend accumulator. When starting, it was great to write about something I really enjoyed. I have now moved into a horse racing section on the site too – another passion of mine. Also, is a brand new casino comparison site that I am working on. Tell us more about the new site. What kind of crossover do you find between casino players and sports bettors? After speaking to a few people in the forums of GPWA, it seems for some people, transferring from sports to casino affiliation has been a success. With regards to players, I don’t see too much crossover based on affiliate accounts, but in times when there is no real live sport on, there could be an angle into the casino market. Thatsagoal is licensed as an affiliate by the Division of Gaming Enforce- ment in the State of New Jersey and last year you started providing sports betting content for popular U.S. sports like the NFL. Tell us why you made the decision to try and capture the U.S. market and how has it played out for you so far? To be honest it was a bit of a punt. I fired up a subdomain of Thatsagoal and pointed it I think it’s tougher than ever to get started now . However, there is definitely still money to be made even though it is a very crowded market . . . Pick and choose your programs, some of the new T&Cs that have come in are doing very little except taking money away from affiliates . 49 G P W A t i m e s . o r g