GPWA Times Magazine - Issue 47 - July 2020

bonus and engagement automation tool that you pre-program, launch and just open a box of popcorn and a beer and enjoy the show. Four years later, believe it or not, we enjoy the show for real with some of our white-label brands that that have rolled out the whole arsenal of gambling tricks that Giselle offers. Please tell us about the company’s B2B enterprise turnkey solution. It is the platform to have if you think about entering the industry. We have built the Dench platform in order to provide more intuitive user management, deeply integrated sports betting and casino verticals, advanced BI instruments delivering full operational transparency and well-structured payment service. As a separate solution, we developed Giselle V2, a product that is simplifying and structuring customer data in real time and providing the operator with advanced player analytics, activity and value segmentation, event-driven bonus automation scenarios as well as in-house developed communication tools. The unique combination betweenDench and Giselle on one hand simplifies basic day-to-day operational process and, on the other hand, sophisticates the way operators interact, entertain and reward their players. The revolutionary way we handle customer data and translate it in actionable insights creates the perfect environment for marketing teams to anticipate, encourage and, most importantly, design the depositing and playing habits of clients. You recently expanded your commercial presence through a Progressive Web Application. Can you ex- plain the strategy behind this move and how it ben- efits both players and affiliates? We are acknowledging that the iGaming industry has always been thirsty for reliable performance on par with the native apps, and at the same time, remove the App Store legal burden at reduced cost. Hence, for the last 12 months our development and product team has been developing our new frontend technology which will tackle the extreme necessity of operators to bridge the gap between web and mobile. Our operators’ websites are being designed in line with the latest tech trends using Progressive Web App and React in order to bring user experience to a whole new level where The great thing about the iGaming industry is that you meet a lot of openminded and veryopportunist people that chase their vision and aimhigh . 65 G P W A t i m e s . o r g