GPWA Times Magazine - Issue 47 - July 2020

operators can engage with players seamlessly across different channels, improve navigation experience including faster loading times and deliver the native app experience by removing the need for app download from the App Store. I believe that at the end of the day it is all about removing friction andmaking it easy for the players to get to what they want. Once the industry gets evenmore pressure with increased regulation and bonus restrictions, the only brands that will survive are the ones powered by stable technology delivering the best product and user experience. How has the COVID-19 pandemic affected you both personally and professionally? I am a very social person and I have got a lot of friends, who I miss, and I am very eager see them in person. Professionally, we roll online most of the time, so I don’t really feel that much of a difference. What else makes Friends of Dench unique and attractive to affiliates? What really makes Friends of Dench unique and attractive is the fact that behind the brand you have got unique proprietary technology, a team with handfuls of experience. As a matter of fact, one of the founders has been around since the early 2000s in the gambling industry leading one of the biggest bookmakers through the sale to bwin.party. We know what affiliates really care about and we are ready to provide it. And as it strange as it might sound to some of you, no, this is not CPA. (Laughs). We try to constantly provide new content, recognition through our newly launched section “The Likes” and unique promotional concepts such as Spinify and Spincash. Our on-boarding process is completely hassle-free.We take away the heavy lifting and the annoying registration of the affiliate account for our partners and send themall of the information over an email. AFFILIATE MANAGER INTERVIEW SERIES The revolutionaryway we handle customer data and translate it in actionable insights creates the perfect environment for marketing teams to anticipate , encourage and, most importantly, design the depositing and playing habits of clients. G P W A t i m e s . o r g 66