GPWA Times Magazine - Issue 47 - July 2020

the day this is a huge apartment and the idea is that everyone should feel like at home. In the city of Varna we have one floor of an amazing cultural heritage, exactly a five-minute walk from the beach. It is the place to be in the summer months. Even though we are over 20 people as of now, the culture is very much like any start-up. Break and fix all day long and trying to get people to try new stuff, get them to think and create. What are your hobbies? What takes up your time when you are not working? I like to play tennis and go to our mountains in Bulgaria on weekends. I love partying as well and when I get the chance, I go to Ibiza for closings What’s your favorite book? Is there a particular book about business or life that has been helpful to you? My all-time favorite book is The Godfather and the book that got me thinking a bit different is The Power of Now by Eckhart Tolle. Favorite business book is Anyone Can Do It: Building Coffee Republic from Our Kitchen Table . I read that book in my student years, but there is one definition about marketing that got stuck in my head ever since: “Marketing is giving things to customers they never knew they wanted.” This is so true for any industry out there. Favorite movie? That is hard. Goodfellas, Casino, The Godfather . If you could have dinner with three people, living or dead, who would they be? Calvin Ayre, Roman Abramovich, Michael Jordan Name one thing that people reading this magazine don‘t know about you. I’ve got game. (Laughs). How does Friends of Dench work to retain players sent by affiliates? As mentioned above we have recently launched two novelty and proprietary promotional functionalities, Spinify and SpinCash. Spinify is a promotion that awards one free spin for every five consecutive lost rounds. Once you get 10 free spins collected you can play them out. We are extending it to 50 free spins with the plan to move on up to 500 free spins (later this year). This is a mighty tool that lets us present new gaming providers in really innovative way. Our second promo concept that we are just about to launch on CasinoSinners.com is called SpinCash, which offers real money instant cashback per spin. You have to try it. Once the player enters our VIP levels it will get to Turbo SpinCash and Mega SpinCash. What bothers you the most about the industry? As a B2B provider, what really bothers me is when you go to big exhibitions and see providers showcase products that are still in architecture phase and advertise them as something they really have at the moment when the reality is that they might be able to offer it in production maybe next year. What would be your advice to an affiliate just getting started in the business? Test your tracking links! It is shock- ing how over-reliant affiliates can be. Seek feedback and interact with the operator more often. Create content, as I believe this is what it makes the difference between a good affiliate and just a brand ranking affiliate website. Do you gamble yourself? I like to play the live games of Evolution when I play online. And I like Gonzo´s Quest. I remember when it first came out and it was a great success. I was getting free spins from our Casino Manager in Sportingbet quite often. Tell us about your typical work day. I wake up early and in the first two to three hours is when I get to finish most of the important work for the day. This is the time when I get most of the fresh ideas, my keyboard is on fire when I don’t have clients or partners asking distracting questions. At lunch time I go to the gym for very quick training of one hour and 15 minutes. It is exactly what gets me re-charged for the second part of the day and I start over really energized. After 19:00 I meet some friends for a beer or go shopping and cook dinner. I love cooking, it really offloads the stress for me. What is the office culture like at Friends of Dench? Well, we have this nice duplex in the city center of Sofia that has got an incredible mountain view on the left and great views of the city on the right. The atmosphere is really relaxed at the end of Adrian Toshko v Even thoughwe are over 20 people as of now, the culture is very much like any start-up . Break and fix all day long and trying to get people to try newstuff , get them to think and create . 67 G P W A t i m e s . o r g