GPWA Times Magazine - Issue 47 - July 2020

Please tell us a little bit about yourself. Where are you from and where do you live today? I was born in St. Petersburg, Russia. My parents moved to Finland when I was small so I spent my childhood there. Now I’mback in St Pete, where I live withmy wife. Before joining Betmaster in May 2019, you worked for a number of different companies and were involved with everything from crypto marketing to esports to a con- struction company. What attracted you to Betmaster and becoming Head of Marketing? I tried many different things before I found something I really liked. I started out at my dad’s construction company, but much to his disappointment I wasn’t really interested in it. I was really into esports and along with a couple of friends wemade a startup – a betting exchange. It was my first attempt at a business and it wasn’t as successful as we wished. After that, I began to study crypto and along with a friend we opened a marketing agency and helped companies conduct ICOs, exchange listings and general traction for their projects. At the same time I was always looking for good traffic sources for gaming and consulting several companies. I was especially interested in affiliate marketing as it was where you got the best players from and generally the most bang for your buck. I was approached by Betmaster about a year ago. I really liked their product, startup atmosphere and the freedom to test theories and ideas as long as it’s tied to good financial results. How much has your past experience working with crypto helped you in your current position? I feel my experience in crypto helped me not only understand the typical Phil Kornyshev Betmaster Partner Program AFFILIATE MANAGER INTERVIEW SERIES I was approachedbyBetmaster about a year ago. I really liked their product , startup atmosphere and the freedomto test theories and ideas as long as it’s tied to goodfinancial results . 68 G P W A t i m e s . o r g