GPWA Times Magazine - Issue 47 - July 2020

crypto player better, but also get a better feel of what the ideal crypto affiliate site is and how to best convert the traffic they bring. Crypto is definitely a very exciting niche. Low volume, but the player values are very high. What makes the Betmaster Partner Program stand out from other affiliate programs? We sincerely try to help every affiliate monetize their traffic as much as we can, no matter how small they are. Affiliation is always a partnership of experience from both parties involved and a good outcome is only possible by working closely with each partner. Plus, we have a great affiliate platform with data that updates every hour, sophisticated tracking infrastructure and several of our own brands with good conversions available for promotion. Betmaster affiliates can earn up to 51% revenue share. Please tell us more about this model and why Betmaster thinks it’s the most effective way to go? We believe the rev-share model is the most profitable both for us and affiliates in the long run. Unfortunately some affiliates who just entered the market share the “bite and run” mentality, where they charge 200+ CPA (and usually a listing fee on top) in an effort to make as much money in the short run as possible. These high CPA deals are harmful to the industry, in general, as they drive new, inexperienced casinos into debt. Sure, there are channels like PPC where some investment is required from the affiliate, but there are so few affiliates which can really bring quality PPC and everyone knows them so you can make an exception. How does Betmaster work to retain players sent by affiliates? Besides our nonlinear welcome bonus where you get free spins for several weeks after registering, we have great CRM managers that run a lot of weekly campaigns that will appeal to even the most experienced players. Free bets, free spins, cashbacks, boosted odds for top matches – you name it, we have it all. We are also super focused on pro- viding the best customer journey and support for our players so they are happy and satisfied. And for high rollers we have our VIP managers that will provide them with unique offers tailored specifically to their playstyle. What do you most like about the iGaming industry? What do you dislike or what bothers you most about the industry? I love the fact that it’s a really tight community – everyone knows everyone and your reputation goes a long way. Everyone knows the key affiliates, so the relationships you de- velop with them will guide your performance for years to come. I dislike that due to the nature of some of its processes, our industry is not always transparent. And because there is a lot of money involved and operators are always searching for new traffic sources and better numbers, it attracts a degree of scam and fraudulent behavior. How has the COVID-19 pandemic affected Betmaster and have you been forced to make any changes to your business as a result? This is a time for transforma- tion and we are rethinking our strategy to adapt to the new reality. We started pushing our casino brands more and with great results. What would be your advice to an affiliate just getting started in the business? Learn SEO, focus on a region or two and look at examples of the best sites there. Buy old domains, add some decent casinos and content and work on your organic search presence. Focus on attracting real casino players from quality sources. Don’t buy low quality traffic as you’ll be shoot- ing yourself in the foot in the long run when you have players depositing 10 euros instead of 100. Do you gamble yourself? I enjoy a cheeky football bet once and again. And some poker with friends. Tell us about your typical work day. I work remotely so I usually get up around 8 or 9, grab a coffee and check casino performance numbers. I answer messages I received overnight and plan the day. I connect with key affiliates and make sure we are doing our best with them, answer queries and status calls, and onboard new team members. Before I know it, it’s already dinnertime. When I return I check LI and look for prospective hires and contacts, test new traffic ideas or reach out to new partners. In the evening I usually lounge Phil Kornyshev High CPA deals are harmful to the industry , as they drive new inexperienced casinos into debt . Sure, there are channels like PPC where some investment is required from the affiliate , but there are so few affiliates which can really bring quality PPC and everyone knows them so you canmake an exception . 69 G P W A t i m e s . o r g