GPWA Times Magazine - Issue 48 - December 2020

#1 Andy_thatsagoal 16 March 2020 Private Member Hi all, in these uncertain times for sports af- filiates, do you have any plans to move your content into the casino sphere? If so, how will you go about this and are you expecting to see much revenue? I am planning on producing some content around casino given the lack of football and would be interested to hear anybody else’s thoughts on this, best casino products to go with, etc.? “ Reply With Quote #4 Robbie Billiams 17 March 2020, 2:46 p.m. Public Member Follow esports, I think this niche will soon be very profitable for betting. “ Reply With Quote #3 cantona07 16 March 2020, 5:43 a.m. Public Member I moved over from sports to casino about 3-4 years ago now and it was a good move . . . I still promote sports a little, but casino and live casino, in particular, are more profitable. “ Reply With Quote #2 Mattbar 16 March 2020, 5:14 a.m. Private Member Depends how generic your traffic is. If you rank for “football” terms, for example, I don’t think pushing casino will have a great impact as your traffic will be down anyway and the intent is not there. If you rank for something like “betting,” generally it may be worth a shot. If you push through social or other channels it may also work to a degree. Wouldn’t expect to cover much of the losses from sports in this way, though. Would be better focusing on dedicated casino portals that will reduce reliance on sports for any- thing similar in the future. In terms of existing sports accounts, it is a good opportunity to see which programs are actually good at cross-product conversion. If most of the big events are rescheduled the traffic and accounts will still come eventual- ly, they will just be delayed. It’s a matter of waiting it out largely for me. “ Reply With Quote “ My experience , back when I used to work for a bookie, was that punters and casino players are two separate entities . We tried with free spins , extra bonuses , etc. to convince punters to play in casino but only less than 10% did so and those who did were not really making too much turnover . My advice: Just wait. ” 15 G P W A t i m e s . o r g