GPWA Times Magazine - Issue 48 - December 2020

Speaking of that, how else has your diverse past wo rk experience helped you in your current role? It has prepa red me to be ready for anything and always find a solution. I had a gr eat mentor inmy previous role, who guidedme in the field and tau ght me to adapt in every situation. Life in Coingaming is a const ant rollercoaster where things change very fast, so I am grateful she preparedme for this, thus makingme feel at home in the compa ny. Bitcasino was at the forefront of cryptocurrency gam ing since its inception in 2014 and was the world’s fi rst legally licensed and regulated Bitcoin casino gami ng and sportsbook platform. What is the main advanta ge for players and affiliates when working with a cryp to casino? For the players, the main advantage is the added la yer of security cryptocurrency brings, together with the impress ive withdrawal speeds. We say that we are fun, fast and fair, a nd that is the number one reason why our players come back to us. As for affiliates, stepping into the world of crypto is certainly a w ise step. Crypto players tend to have much higher lifetime value d ue to being a market that has grown from a rather niche commun ity. Also, after seeing the effect of the pandemic on the industry, m any have seen the advantages to diversify and include crypto operat ors. How do you explain the benefits to someone who is n ot familiar with cryptocurrency? It is the most open financ ial system we currently have. Every transaction made with cryp to- currency is transparent and can be verified through a network of transactions known as the blockchain. This means that ther e is no middle man involved. It is just the casino and the player , so you can prove that all winnings were paid out fair and square a nd Please tell us a little bit about yourself. Where are you from and where did you grow up? I am fromEstonia, one of the smallest countries in Europe but big in the IT-sphere. Thus, it is not really a surprise that before even finishing University, I was engulfed in the world of start-ups. I took part in my first-ever hackathon at 19, but, of course, the idea did not take off. So, re- gardless I kept trying and eventually started organizing different start-up events in the region. It really broadened my horizon and made me fascinated with the culture. This is probably part of the reason why I ended up in Coingaming, as regardless of being a company of 400-plus people, the culture here still feels like a start-up with people filled with so much drive. You have a very diverse professional background, includ- ing everything from a translator and editor to a marketing position for McDonald’s. How did you ultimately end up in the iGaming industry? I suppose I am always hungry for more, be it knowledge, skills, or innovation. So it’s no wonder I ended up in one of the most innovative iGaming companies in the world. The road here has been quite winding, as I was curious to be hands-on in different fields. In University, it was great to learn, but I wanted to be part of the action. Being the regional marketing specialist in McDonald’s was a once-in-a-lifetime opportunity in my eyes. To market a brand that everyone knows around the globe was not a simple task. However, my road to iGaming started actually from the FOREX industry, as I worked quite a few years there and it came very handy working now with cryptocurrency in Bitcasino. Agni Raitar and Svetlana Zabolotnova have contrasting backgrounds and landed in the iGaming industry via different paths. Other than that, these tw o affiliate program managers have a lot in common. It’s clearly evident that bo th are passionate about their job. They relish the fact that the companies they work for are innovative and emergent. And, most importantly, they agree tha t the affiliate-affiliate manager relationship is crucial to success. Read on, and we’re confident you’ll agree that Agni and Svetlana are definitely partners w ho are worthy of joining forces with when seeking new programs. Meet the Affiliate Managers AFFILIATE MANAGER INTERVIEW SERIES Agni Raitar Bitcasino G P W A t i m e s . o r g 62