GPWA Times Magazine - Issue 50 - August 2021

AFFILIATE MANAGER INTERVIEW SERIES conditioned freedoms and not being able to see my parents during this period. At the professional level, this pandemic has made us think of ways to reach our target markets in another way and try to take advantage of the opportunities isolation has brought, such as the need to “think outside the box,” to remodel and expand the sportsbook and casino products. Many companies, like us, are reinventing them- selves, developing and implementing new promo- tions for their platforms to make the experience of gambling more interesting and to reach a level of communication with the customer more efficiently . The important thing is not to stand still. Follow the change and be creative. Howdid you and the BetWinner teamovercome challenges presented by the pandemic? At BetWinner, we try to communicate and enter the Brazilian and LATAMmarket with an image of cred- ibility and approximation. Because of the COVID situation, we closed some significant agreements. During the blockade, we started looking for new op- portunities and some partnerships and sponsorships, as mentioned, like with a historic Ukrainian club that wants to be reborn, FC Karpaty Lviv. During that time, we saw Ukraine enacted its Gambling Law, demonstrating the importance of online gam- bling regulations and the need to unify standards and regulations. In Europe, we renewed the partnership with One- Life Rally, a luxury automotive lifestyle rally, explor- ing roads less traveled. With this partnership, we can communicate with other potential customers and affiliation channels. With OneLife Rally, we created new ways of communicating and new op- portunities for our customers, such as winning a Supercar and participating in a Rally. As for the art of communicating, it will always be easier to reach customers with credibility and trans- parency and always have a local voice. For example, drawing a parallel with Brazil, in Nigeria, BetWinner already has an office and a license and wants to try to speak globally with more effective communication. We renewed a 15-minute program in with Brila FM in which we talk about the brand, tips for betting and sports news. Africa is a rising star in the iGaming In the specific case of Brazil, it is still working and in a period of regulation of online and terrestrial-based sports betting. According to H2 Gambling Capital, one of the leading gambling companies consulting firms, Brazil has the possibility to see more than 500% growth by 2025 and become one of the top countries in terms of gross online gambling revenue. Brazil, from continental dimensions, therefore, becomes a colossal source of users. That is why it is important to have a good base in Brazil before regulation, to be at the forefront. How has the COVID-19 pandemic affected you both professionally and personally? On a personal level, I see the pandemic with a sad and negative view because it is horrible to lose your Brazil has the possibility to see more than 500% growth by 2025 and become one of the top countries in terms of gross online gambling revenue . Brazil, from continental dimensions, therefore, becomes a colossal source of users . That is why it is important to have a good base in Brazil before regulation , to be at the forefront . football games in Spain for the Copa Brazil, Su- damericana, Libertadores, Mundial do Brazil 2014, and also through scouting of Brazilian footballers. Brazil and LATAM countries always make it exciting to enter new markets, new countries and develop communicational products with a local dimension, “fighting” the cultural block, wanting to become an integral part of this reality, creating an adaptation of the product to the local stage. A good example is the Latin online gambling market, which is expected to grow 11.5% between 2020 and 2027. G P W A t i m e s . o r g 66