It’s a classic “Which came first, the chicken or the egg” dilemma. When building out or developing your affiliate website, should you spend more time, energy and resources on quality content or optimal design? A new GPWA member posed this question on the forums with the general impression that the content piece of the puzzle was most important, but wanted to hear other thoughts and insights. As usual, our membership chimed in with some well-thought-out opinions, based on past experiences, successes and failures. While the majority of the responses leaned toward favoring content over design, there were compelling cases made that they were equally crucial, while there was also a sentiment made that neither should be made a chief priority. Excerpts from the thread are presented in the following pages. To read the entire conversation, visit gpwa.org/440. For more forum posts, industry news, and complete archives of our weekly GPWA newsletters and the GPWA Times Magazine, visit www.GPWA.org. FROM THE FORUMS * This thread was edited for clarity and length What’s more important: design or content? Design G P W A t i m e s . o r g 14
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