GPWA Times Magazine - Issue 51 - November 2021

AFFILIATE MANAGER INTERVIEW SERIES Joshua Kelly bet365Partners Please tell us a little bit about yourself. I am Stoke-on-Trent (a city in Central England) born and bred, growing up inTrenthamand thenmoving slightly up the road with my wife about five years ago. She is originally fromKent, so I have spent many years trying to “Stokie-fy” her southern accent, however, we un- fortunately still say the words “castle” and “grass” very differently. We both took the big step last Christmas of welcoming a small puppy into our lives, a little Col- lie-poo calledMaisie, who has been a source of angelic happiness, but also complete devastation, mainly to the house, but I wouldn’t change her for the world. How long have you been involved in the iGaming industry and how did you get your start? I have worked at bet365 for almost six years now. I initially applied for their graduate scheme and experienced a range of departments, including Telebet and Customer Service before I got offered a job as a Sub-Editor in the Design and Publishing team. I stayed in the department for about three years and in that time progressed to a senior posi- tion, however, by this time I felt like I wanted to try something new and out of my comfort zone. I had a friend who had recently joined the bet365 Partners team and through her I heard about the exciting aspects of the department. She also said how all the Marketing Managers had been a pleasure to work with, so when a job came up a few months later it felt like the jigsaw pieces were falling into place. I now feel I have integrated For this issue, we sit down with two exceptional affiliate managers: Joshua Kelly from bet365 Partners and Anton Petrov from Boomerang Partners. Here, they share with us how they got where they are today and what their approach is when it comes to working with affiliate partners to ensure an optimal relationship that generates revenue for both sides. After getting to know Joshua and Anton, we’re sure you’ll agree that they would be great partners to work with, so don’t be afraid to reach out and introduce yoursel f or say hello to them at the next iGaming conference! Meet the Affiliate Managers Illustrations by bizvector/Shutterstock G P W A t i m e s . o r g 60