GPWA Times Magazine - Issue 51 - November 2021

With 63 million customers across over 150 countries and more than 5,000 employees, bet365 is one of the largest and most rec- ognized operators in the world. What is like for you to represent a giant brand in the industry on a daily basis? I definite- ly have a sense of pride representing bet365 because, as a company, we strive to go above and beyond in all areas of our business. For example, one area we focus on in particular is compliance and responsible gambling, ensuring every market regulation is upheld and that partners not only understand, but also buy into the idea themselves of promoting our brand safely to users. I also feel a sense of good fortune working in my role, as I get to see how a company like myself, not only within the team, but also with the bet365 Partners I manage and the iGaming industry as a whole. What do you know now that you wish you knew when you got started in the iGaming industry? I honestly think the sheer vastness of topics and information that the iGaming industry touches upon would have been useful to know. Before I got involved with this sector, I had never really given much thought to affiliate marketing and everything it entails, so it would have been a little less overwhelming at the start if I had known that the iGaming industry was much bigger than I had ever considered. What do you like most about working in this industry? For me, it is the ever-changing environment. Nothing stands still for long in this industry, be it a changing regulation in a market, a new offer coming out, or a new ter- ritory becoming available to explore. I think in some jobs it is very easy to get into a routine and before you know it you are in a rut, but there is no chance of that happening in this role as each day my inbox has some new interesting bit of information or some new challenge that needs resolving. I definitely have a sense of pride representing bet365 because, as a company, we strive to go above and beyond in all areas of our business . . . I get to see how a company like bet365 works day to day and continually adapts to changing events around the world, which provides such a fantastic and valuable experience . 6 1 G P W A t i m e s . o r g

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