Joshua Kelly bet365 we are also always keen for partners to get in contact with their Marketing Managers in order to discuss any concerns they have, and from there we can review their sites, look at the stats and then make bespoke suggestions on how to retain and potentially increase player activity. What would your advice be to a person just jumping into the iGaming affiliate business? My advice would be to seek out and absorb as much information as you can, since so much is inter-related in the iGaming affiliate business that if you learn about one thing, it can quickly open a door to a completely different topic within the sector. Additionally, be open to learning new skills as many opportunities will arise surrounding tasks like compliance, legislation, display, data analysis, campaign planning and account management, just to name a few. adaptable to changing market conditions, and realize that we want them and their sites to succeed as much as they do. What are some things affiliates can do to help retain players? I think getting the basics correct is a great start, such as making sure content on their sites is up to date, checking that all links work and take players to correct places and to make sure that all promotion is compliant for that market. However, it should also be about adding value to the user. Their site not only has to be appealing for initial player acquisition, but it should also focus on retaining those players so that they keep coming back to the site in the future. The focus for any long-term partnership has to be on the balance between the two and those that achieve this tend to be the most successful. At (I like) the everchanging environment. Nothing stands still for long in this industry, be it a changing regulation in a market, a new offer coming out, or a new territory becoming available to explore. I think in some jobs it is very easy to get into a routine and before you know it you are in a rut, but there is no chance of that happening in this role as each day my inbox has some new interesting bit of information or some new challenge that needs resolving. 63 G P W A t i m e s . o r g
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