oining a new affiliate program is a big step. It’s you committing to a business partnership with another organization. That’s why it should never be done in haste, and you need to ensure there is preparation in place, so both parties can start off on the correct footing. Here are some things that you should take into consideration and questions you should ask your affiliate manager when starting your journey with a new operator brand. 1 Who are you working with? Do a bit of a background check on the company to find out who you are really working with so you can prepare any questions you may have. Do they have a license? Are they validated? Where are their contracts verified? Most of this information is fairly easy to find on the affiliate program’s website. Making sure they have a good reputation is also important for your own brand. That’s where you can go check out their reviews. Ask your peers and discuss in communities and groups. Like any business, you need to validate your customers and ensure you are going to be paid, otherwise you risk doing a lot of work and losing out on revenue. Remember that your users trust you to provide themwith accurate information and only direct them to trustworthy businesses. Perhaps think about digging a little deeper into the account manager you have been assigned, and their level of experience. iGaming is a small space, it could be that you have mutual connections who could give you some info on their experience of dealing with them – or that could help nurture that relationship. Make sure you use your contacts well. 10 QUESTIONS EVERY AFFILIATE SHOULD ASK By the time you start to onboard a brand, you should have a clear idea of the type of customer that provides them the most value. It could be age group, interest or geographical location. Gathering all of this data allows you to put together a cohesive plan and can recommend the best placements and channels for the brand. G P W A t i m e s . o r g 22
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