2 What is unique about their product/service? In order to have a profitable relationship with your affiliate manager and make the partnership a success – you need to make sure you understand their products and services to be able to sell it on to your audiences. Is there something unique they have that makes them stand apart from other operators? What do they do differently? Make sure you take a bit of time to get to know their brand so you can put together the best campaigns possible. You also need to be able to communicate what is unique about your product so the affiliate manager can understand where it is best to leverage your partnership in their marketing strategy. Can you create fantastic content that will rank well in search engines? Do you have a PPC whiz that can send loads of traffic at reasonable prices? Ask if there is an onboarding process that will give you the information you need to make a head start on earning great commission. 3 What kind of customers are you looking for? As well as knowing their product, you also need to know the program’s customer. By the time you start to onboard a brand, you should have a clear idea of the type of customer that provides them the most value. It could be age group, interest or geographical location. Gathering all of this data allows you to put together a cohesive plan and can recommend the best placements and channels for the brand. You also need to be upfront with them and let them know if it doesn’t fit in with the audience you currently have on your portal. Blagging will only cause issues as your relationship develops. Don’t make promises you can’t keep. This industry is small and we all talk at some point or another. It’s important to have a long term commitment to relationship building as that will help your business to keep growing organically, too. 23 G P W A t i m e s . o r g
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