GPWA Times Magazine - Issue 52 - March 2021

Lee-Ann Johnstone is an award winning digital marketing strategist and affiliate performance marketer. In 2018 she launched AffiliateINSIDER, a Google News approved content hub, and recently developed AMPP, an executive training program designed to help Affiliate Program Managers drive consistent sales within their affiliate programs. For more information about Lee-Ann and AffiliateINSIDER, visit: www.affiliateinsider.com 10 When do I get a personal account manager? It’s not realistic to think that you will get a personalized account manager straight away unless you can commit tso sending huge amounts of traffic in a very short space of time. As such, it’s important that you have an idea of the level you need to get to, to be able to expect a dedicated account manager that can spend more time ensuring campaign success in a collective effort. Final Thoughts Affiliates should be asking more of operators and be clear on what their objectives and business parameters are to avoid future conflict and doubt in terms of the contractual agreements they enter into. Affiliate marketing has to progress into more of a two-way business collaboration than a place where terms are dictated to affiliates and they HAVE to work under them. The level of choice that is available now for affiliates to promote is incredibly varied. A partner- ship approach is much better and allows the relationship to grow. Affiliates, in turn, also have to become more professional in the way they deal with affiliate managers and deliver to the contracted agreements covering compliance and regulatory management of their portals in turn. The moral of the story is to ensure good communication. As in any business partnership, time should be put into nurturing these relationships so they work well for both sides and help you grow together. 10 QUESTIONS EVERY AFFILIATE SHOULD ASK

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