GPWA Times Magazine - Issue 52 - March 2022

main thing is that this casino is just as unique. There, we’ve designed and implemented a special loyalty program with gifts for each category of users, special withdrawal limits and many other tasty bonuses. Each project is equally well-developed. The UI/UX design department makes our casinos user-friendly. The promo department makes our casinos interesting for the user. The development department makes sure our casinos are high quality. And many more people make our casinos the way the user really wants to see them. My job is to draw the attention of users away from an array of similar projects to our own. And then the user evaluates our casinos (each one has demo games) and stays with us. And this, by the way, is another convenient feature. Players can transfer their accounts between all of our projects. We love what we do, but the most important thing is that we are able to do it without damaging the quality. It says on the Royal Partners website that you have developed a “multi-tiered customer retention system based on many years of experience” and a “personalized loyalty system” that “addresses each client personally.” Please tell us more and explain how beneficial this has been for affiliates that work with you. Retention is one of the most important areas we focus on. It took us a couple of years to create a working multilevel system that covers the largest possible audience. We have personalized the loyalty system and adopted an individual approach for each separate client. All of our projects have a 24/7 multilingual support service. In doing so, we are committed to our Responsible Gaming Policy. Royal Partners offers regularly held tournaments and promotions featuring the most popular providers. There is a library of bonuses, from which each user can choose the bonus that suits them best. We attach great importance to retention, because we are focused on long-term relationships with customers. Also, we value and respect the work of our partners. Their leads stay with us and they stay satisfied. Yes, each project is unique. For example, at JET, you can spin multiple slots simultaneously. At FRESH, the user can select the interface style, whichever they find more convenient. ROX has the largest slots lineup in the entire CIS region. SOL is a multilingual casino, with the total number reaching eight. On 2 December, we launched another project: the IZZI licensed online casino. We will definitely tell you more about this project, but the AFFILIATE MANAGER INTERVIEW SERIES G P W A t i m e s . o r g 66