In our latest Affiliate Interview Series, we speak with two GPWA members with diverse backgrounds who took different paths to the iGaming industry. For “PaulEchere,” the journey began with a trip to the gym one day just over two years ago, while “rknuppel” began as a freelance writer for affiliates decades ago before diving in and working in iGaming full time as both a content provider and sports betting affiliate. In addition to their stories, both also offer a wide range of beneficial advice for new affiliates. GPWA AFFILIATE INTERVIEW SERIES How long have you been involved in the iGaming affiliate business? How did you get your start? I have been involved with the iGaming affiliate business for almost 20 years now. I first realizedmy love for sports betting in the early 2000s. I also had tech skills and interest in making money online — so I combined all of that together by creating websites around sports, poker and casino. From there, I quickly realized that there was a community of affiliates doing the same thing. I shifted my focus towards serving them by creating articles for their sites. That’s where it truly all began for me. Prior to being in iGaming, I was a web programmer, data analyst, and 6 Sigma Black belt at Caterpillar Inc. In the early 2000s, you started writing for other affiliates as a freelancer. Looking back, what did that teach you about the industry and how does having that past experience help you today as a sports betting affiliate and content provider? Jumping in as a freelance writer for other affiliates really helped me get to where I am today. I was able to make connections with successful affiliates, earn a bit of extra cash writing about gambling (poker and casino back then, sports now), plus learn a lot about how the affiliate marketing industry operates. Many of the people I wrote for back in the 2000s are still loyal clients of mine today. Those relationships and that experience are the backbone of everything we do now. Ryan K. - rknuppel Content Creator Fueled by his passion for sports and writing, “rknuppel” has prospered in the iGaming industry for twodecades as a dedicated content expert, rising sports betting affiliate and fervent domainflipper Intro image by Maxx-Studio/Shutterstock G P W A t i m e s . o r g 48
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