GPWA Times Magazine - Issue 53 - July 2022

In our latest Affiliate Interview Series, we speak with two GPWA members with diverse backgrounds who took different paths to the iGaming industry. For “PaulEchere,” the journey began with a trip to the gym one day just over two years ago, while “rknuppel” began as a freelance writer for affiliates decades ago before diving in and working in iGaming full time as both a content provider and sports betting affiliate. In addition to their stories, both also offer a wide range of beneficial advice for new affiliates. GPWA AFFILIATE INTERVIEW SERIES How long have you been involved in the iGaming affiliate business? How did you get your start? I have been involved with the iGaming affiliate business for almost 20 years now. I first realizedmy love for sports betting in the early 2000s. I also had tech skills and interest in making money online — so I combined all of that together by creating websites around sports, poker and casino. From there, I quickly realized that there was a community of affiliates doing the same thing. I shifted my focus towards serving them by creating articles for their sites. That’s where it truly all began for me. Prior to being in iGaming, I was a web programmer, data analyst, and 6 Sigma Black belt at Caterpillar Inc. In the early 2000s, you started writing for other affiliates as a freelancer. Looking back, what did that teach you about the industry and how does having that past experience help you today as a sports betting affiliate and content provider? Jumping in as a freelance writer for other affiliates really helped me get to where I am today. I was able to make connections with successful affiliates, earn a bit of extra cash writing about gambling (poker and casino back then, sports now), plus learn a lot about how the affiliate marketing industry operates. Many of the people I wrote for back in the 2000s are still loyal clients of mine today. Those relationships and that experience are the backbone of everything we do now. Ryan K. - rknuppel Content Creator Fueled by his passion for sports and writing, “rknuppel” has prospered in the iGaming industry for twodecades as a dedicated content expert, rising sports betting affiliate and fervent domainflipper Intro image by Maxx-Studio/Shutterstock G P W A t i m e s . o r g 48

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